Softline Group and Simpl Join Forces to Accelerate Industrial Digital Transformation in International Markets

4 November 2026 - Softline Group (PJSC Softline), an investment and technology holding with a focus on innovation, and Simpl, a developer of industrial IT solutions, are advancing technological cooperation in strategically important areas including industrial safety, contractor management and production risk management. The partnership combines the competencies of both parties to strengthen their positions in international markets and develop integrated solutions for industrial enterprises. The combination of technological expertise, hands-on implementation experience, and a deep understanding of regional specifics creates the foundation for scaling in-demand digital technologies and enhancing the safety and efficiency of production processes.
The development of the partnership addresses the growing demand of industrial companies for comprehensive management of safety and operational efficiency. For companies in the oil and gas, metallurgy, energy, and other industries, transparency in interaction with contractors, timely preparation for work, control of production risks, and reduction of delays associated with multi-stage approvals are of particular importance.
At the heart of this technological cooperation are the Simpl HSE digital platform and the Simpl e-PTW solution. They enable the integration of risk assessment, contractor preparation, work permit issuance, activity control, and audit within a single digital environment. This approach helps companies improve the manageability of production processes, ensure the traceability of decisions, and reduce the administrative burden without relaxing safety requirements.
The partnership combines the complementary competencies of the parties. Simpl contributes its proprietary software solutions and hands-on experience in digitalizing industrial safety processes at large production facilities. Softline Group provides international customer engagement infrastructure, knowledge of regional markets, and expertise in supporting complex technology projects. Collaborative work makes it possible to adapt solutions to the tasks of specific enterprises and to take into account the specifics of their production and IT infrastructure.
The collaboration has already moved to practical implementation: the teams conducted joint pre-sales activities and worked through the technical and commercial requirements of industrial customers. The first commercial result was an order from an industrial enterprise in the UAE for the initial stage of the joint project. The partners are currently making organizational preparations for its launch.
"In the MENA region, industrial companies are moving beyond experimentation with digital tools and increasingly demanding solutions that have a measurable impact on operational resilience and the quality of managerial decisions. That is precisely why the Softline and Simpl partnership focuses on embedding the platform into an enterprise's day-to-day industrial safety processes. The technological maturity of the Simpl HSE platform and the Simpl e-PTW solution, proven at large production sites, is complemented in our collaboration by Softline's ability to build customer relationships from first contact through project support, connecting technical capabilities with the enterprise's real business objectives. Initial feedback confirms the demand for such an approach, and we are continuing our efforts in this direction," said Evgeniy Kurtukov, Regional Director of Softline Group in the MENA region.
"Entering international industrial markets requires not only a strong technological solution but also a deep understanding of the specifics of local enterprises’ operations. For Simpl, the partnership with Softline is an opportunity to apply its accumulated expertise in new regions, adapt its technologies to the needs of foreign customers, and adopt the best international practices. We already see the practical results of our collaborative work and view this cooperation as a basis for the further development of international projects," noted Artem Shilyaev, Head of International Sales at Simpl.
The next area of collaborative work will be expanding presence in the markets of the UAE and other Gulf Cooperation Council (GCC) countries. The companies plan to expand engagement with industrial enterprises, share industry best practices, and develop joint expert and marketing initiatives. Opportunities to apply this accumulated expertise in Central Asian markets are being considered separately.
For Softline Group and Simpl, the partnership creates a foundation for long-term international cooperation in which proprietary technologies, practical experience in delivering industrial projects, and regional expertise complement one another, helping customers enhance the safety, efficiency, and sustainability of production operations.
This interaction was initiated by negotiations at the GITEX Global international exhibition, where the parties outlined common interests and prospects for technological cooperation. The cooperation between the companies is aimed at developing digital solutions in industrial safety and improving the efficiency of production processes. The partnership combines experience in implementing industrial IT solutions, international expertise, and a presence in Middle Eastern markets, creating a foundation for delivering joint projects in HSE and implementing electronic permit-to-work (e-PTW) systems.

About Softline Group
Softline Group (PJSC Softline) is a leading investment and technology holding company operating across several segments of the technology market, with over 30 years of experience and a broad regional presence in Russia, Kazakhstan, Uzbekistan, Vietnam, Indonesia, and the UAE.

Media contacts:
Svetlana Ashcheulova-Pankova, PR Director at Softline, +7 925 800 5038, pr@softline.com

Company :-Softline Group (PJSC Softline)

User :- Valeriya Aver

Email :-Valeriya.Aver@softline.com

Phone :-+7 (495) 033-22-22

Url :- https://softline.com/

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