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  • Kissht Launches 'Loans without Hiccups' Campaign with Sachin Tendulkar

    New Delhi, August 27, 2026: Kissht, one of India's leading RBI-registered NBFCs, today announced the launch of its new brand campaign featuring cricket legend Sachin Tendulkar, who has signed on as Kissht's brand ambassador for a three-year period. The campaign, titled "Loans Without Any Hiccups," brings this partnership to life through a series of films rolling out across digital platforms. The campaign brings Kissht's core promise to life through a lighthearted, comedic premise: every time a loan is approved on the Kissht app, Sachin gets the hiccups, a playful nod to how quickly and consis

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