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94% of Indian consumers are interested in trying cultivated meat, reveals GFI India's consumer perception study

New Delhi, 9th October 2026: A new study by the Good Food Institute India (GFI India) finds that 94% of consumers express an intention to try cultivated meat, signalling strong consumer curiosity and openness towards a new way of producing meat. Titled "Cultivated Meat in India: Consumer Awareness, Perceptions, Drivers & Barriers," the study is a comprehensive look into how Indian consumers perceive cultivated meat. It combines qualitative and quantitative methods, including eight focus group discussions and 414 online interviews with urban, affluent non-vegetarian (flexitarian) consumers aged