Reliance BIG Home Video Releases How To Train Your Dragon On Dvd & Bluray

i,like the mythical creatures at the heart of this tale, the movie soars. --Los Angeles Times

A winner with audiences and critics alike, DreamWorks Animation SKG, Inc.s spectacular (Access Hollywood), funny and touching (Rolling Stone) action-adventure HOW TO TRAIN YOUR DRAGON soars onto DVD and VCD on FRIDAY, October 22nd, with even more fun, excitement and, of course, more Dragons! Written and directed by Chris Sanders and Dean DeBlois, HOW TO TRAIN YOUR DRAGON rolls fire-breathing action, epic adventure and laughs into a captivating and original story. This is the tale of a young Viking named Hiccup who defies tradition and befriends a ferocious dragon he calls Toothless. Together, the unlikely heroes must fight against all odds to save both their worlds in this wonderful good-time hit. (Gene Shalit, Today). This movie has mesmerized audiences and grossed over $492 million at the worldwide box office.

This new blockbuster will be available to own as a single-disc DVD, Blu rayTM and VCD. Also, a special value pack will be available combining two of the most popular animation movies; How To Train Your Dragon and Monster Vs. Aliens, both on DVD and VCD.

The single-disc DVD includes Filmmakers Commentary, The Technical Artistry of Dragon, Viking-Sized Cast and DreamWorks Animation Trailers. The Blu-rayTM of the movie will include Filmmakers Commentary, Viking-Sized Cast - HD, The Technical Artistry of Dragon - HD, The Animators Corner - HD, Trivia Track and other Trailers.

Sweta Agnihotri, Chief Operating Officer, Reliance BIG Home Video has to say, We are proud to release How To Train Your Dragon - a magical tale of courage and finding ones true identity. This cool and fun-filled laugh-aloud film will be appreciated by the entire family.

Special merchandise is being designed to create excitement at retail. Inflatable Balloons will be used to decorate the stores. This innovative in-store presence will be the key driver for this film and will communicate the release of this movie on DVD.

How To Train Your Dragon DVD will also be promoted online on Facebook, Twitter, Orkut and Flickr with contests. The social networks will also create discussions on blogs post release of the DVD. Retail branding at prominent locations in outlets all across will create buzz about the release. The release of this movie on BIG Home Video will also be promoted through radio partners via RJ mentions and contests. The DVD & Blu ray TM will also be covered in leading magazines.

Notes to Editor

Reliance BIG Home Video has taken significant strides towards its objective of emerging as the dominant player in Indian Home Entertainment.

The company is also the exclusive licensee to 3 of Hollywoods prestigious studios Universal Pictures International BV, Warner Home Video, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc. With its robust pan India distribution network, the company has ensured reach for the Bollywood and Hollywood products, not only in urban market but also mass markets.

Reliance BIG Home Video has launched iconic movies like Inglorious Basterds, Clash of the Titans, Shutter Island, Invictus, Up in the Air, The Blind Side, Harry Potter and the Half-Blood Prince, Sherlock Holmes, The Godfather Trilogy and The Hangover amongst others in Blu-rayTM, DVD and VCD formats. The company has released Hindi blockbusters such as Dabangg, Kites, Once Upon a Time in Mumbai, 3idiots, Lamhaa, My Name is Khan, Atithi Tum Kab Jaoge, Paa, Wake Up Sid, Jodhaa Akbar, Rock On!! & Ghajini on home video, besides prestigious regional titles like the Satyajit Ray collection.

Company :-Reliance BIG Home