Blockchain and NFT technology Applications to become New Growth Drivers for NASDAQ Innovator Glory Star New Media (NASDAQ: GSMG)

Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) ("Glory Star" or the "Company"), a leading digital media platform and content-driven e-commerce company in China, today announced the commencement of the commercial applications of its blockchain and non-fungible token ("NFT") technologies through its digital copyright management platform (the "Platform"). The Platform will allow Glory Star to further explore business opportunities in NFT assets as potential new growth drivers for the Company.

Interest in NFTs derived from blockchain technology is growing rapidly. According to the latest data from nonfungible.com, the value of the entire NFT market has grown from less than $41 million three years ago to $338 million at the end of 2020, representing an increase of 724%. Furthermore, with the development of the digital global economy, production, operation, consumption, entertainment, and lifestyles are rapidly undergoing a digital transformation. This has led to data becoming one of the most important assets in this new digital economy. Consequently, new challenges in data authentication and authorization have also become important issues to consider, and blockchain technology could play a significant role in alleviating these challenges.

Glory Star's Platform has been put to use in the Company's copyright management system for its CHEERS video platform as well as the SaaS, point-redemption, and live-event modules for its CHEERS e-Mall. The Company's Platform leverages cutting-edge technologies such as blockchain, big data, and artificial intelligence to store the key data for digital intellectual property ("IP") in a blockchain database. The immutability, traceability, scalability, and transparency of blockchain technology enables the Company's database to verify the integrity and security of these assets through all registration, search, and other processes. This ensures the credibility of the digital IP and the traceability of user operations to ensure a trustworthy and authoritative copyright platform.

Mr. Bing Zhang, Founder and Chief Executive Officer of Glory Star, commented, "As an innovator in the entertainment industry, we have always actively monitored the digital development of culture, media, and technology with great interest. Our commitment to R&D and investment in new technology has always been critical to our strategy to integrate our product ecosystem with the new digital economy. We are confident that such efforts will enhance the competitiveness of our products and fortify our industry leadership. Going forward, new applications for blockchain technology will be an important focus for us to promote rapid growth not only for Glory Star but for the entire digital content industry as well."

GSMG is Partnered with other Giants: ByteDance, E-Surfing Media, JD.com, China Mobile & China Teleco

? Partnered with JD.com as a Premium Entertainment Provider for China.
? Focus on eCommerce as a Leading Supply Chain Solution Provider.
? Program Content for Multiple International Luxury Brands.
? Agreement with E-Surfing Media for 5G and AR Technologies.
? Agreement with ByteDance to Develop Joint Programming Objectives.
? In-Vehicle Interactive Content Application for New Energy Vehicles.
On to the Numbers and Earnout Targets:
Glory Star New Media Group Holdings Limited (NASDAQ: GSMG) a leading mobile and online digital media and entertainment company in China, today announced its financial results for the full year ended December 31, 2020.

First Quarter 2021 Operating Metrics Highlights

? Downloads of the Company's CHEERS Video Application1 increased by 91.6% year over year to 192.6 million as of March 31, 2021.
? Average daily active users ("DAUs")2 of the Company's CHEERS Video Application increased by 73.2% year over year to 7.1 million.
? Stock Keeping Units ("SKUs") carried on the Company's CHEERS e-Mall platform increased by 284.2% year over year to 36,887.
? Gross merchandise value ("GMV")3 of the CHEERS e-Mall platform increased by 963.2% year over year to RMB432 million.


? Income from operations for the full year of 2020 increased by 14.3% to US$30.7 million, from US$26.8 million for the full year of 2019.
? Operating margin was 24.8% for the full year of 2020, compared to 40.8% for the full year of 2019.

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Disclaimer/Safe Harbor:
These news releases and postings may contain forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company?s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the expectation that any of the companies mentioned herein will achieve significant sales, the failure to meet schedule or performance requirements of the companies? contracts, the companies? liquidity position, the companies? ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.

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