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SMAAASH introduces Laser Tag Arena at Ambience Mall, Vasant Kunj

SMAAASH, country’s most popular gaming zone has now opened Laser Tag Arena at SMAAASH Ambience Mall, Vasant Kunj. The cooler variant of Paintball, Laser Tag is a tag game played with guns which fire infrared beams. Infrared-sensitive jackets are worn by each player and are integrated within the arena in which the game is played.It is painless because it uses no physical projectiles and is less physically demanding. A fun activity for individuals and teams, Laser Tag is an absolutely safe game and suitable even for younger kids.

While paintball game requires small balls filled with paint that are shot from a gun (which can hurt when hitting the body) laser tag is completely pain free entertainment. It is also a much cleaner activity, since the infrared rays or the laser shot from the phasers do not stain clothing or skin.


When every brand was encouraging people to take part in passive entertainment, Mr.Shripal Morakhia, Founder & Chief Imagination Officer, SMAAASH introduced active entertainment through SMAAASH, which was a product of passion made in India suitable for a global play.

Unlike its then perceived competitors that were either amusement parks or standalone F&B entities or arcade/ bowling action places, SMAAASH pioneered the Family Entertainment Centre segment inIndia via the creation of its flagship entertainment centre in Mumbai that offers an interactive, immersive and fun experience with attractions and activities for multiple audiences.

SMAAASH is an active entertainment space where people play, party and celebrate. The brand journey has seen a steady growth to becoming one of the most loved entertainment destinations for many around the country and overseas.

SMAAASH offers ‘Larger than life’ sports experience delivered to a location near you, World-class, differentiated F&B to attract families, and continuous product innovation and IP development. SMAAASH has one of the largest gender neutral & geography-neutral portfolio of games comprising a current repertoire of 15 games and 45 games under development. The inhouse SMAAASH Labs (R&D) team has developed Virtual Reality (VR) Games, Interactive VR, Interactive + Competitive VR, VR + AI (Artificial Intelligence), VR + Real World, Augmented Reality on Hololens platform.

SMAAASH is successfully on the path of accomplishing its mission of owning a billion smiles. SMAAASH currently shares footprint in India and the US at the Mall of America, Minneapolis, and is coming soon in Saudi Arabia and Dubai.   

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  • Name: Utsav Kanojia

    Company: Crosshairs communications

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