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Berger Paints launches new TVC in Kerala
Video Description
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Berger Paints India Limited, the second largest paint company in India today announced the launch of their new ad campaign around WeatherCoat Longlife Exterior Paint specifically for the Kerala market.
This new ad campaign is strategically made to match up to the outlook of Malayalis. The story revolves around a simple fact that every Malayali loves his/her state and strongly feels the urge to keep alive the regional spirit. Through the product, Berger Paints has subtly touched upon the local culture and added a flavour to the Kerala palette for Malayali consumers. The concept of a beautiful home and colorful glamorous walls go hand in hand to make the journey of our lives brighter. The TVC is beautifully built on a famous Kerala folk song “Kantha Njanum Varam” which is associated with the traditional local annual festival Thrissur Pooram. Thus, this has a direct connect with the local audience who can relate to the temple festival. The film has been directed by award winning film director Martin Prakkat, and it features celebrities like Renji Panicker & Alencier Ley Lopez thus highlighting the aspirational factor.
Company :-MSL Group
User :- Maanvi Yadav
Email :-maanvi.yadav@mslgroup.com
Mobile:- +91 8336832423
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