Virat Kohli explains why sleep is key to Recovery

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Video Description

Duroflex, one of India’s leading sleep and comfort solutions brands, has launched its latest brand campaign to announce the launch of Airboost™, a next-generation mattress range designed to support deep, restorative sleep. The launch is anchored by a new television and digital film featuring Virat Kohli, the campaign reinforces Duroflex’s core philosophy of Designed to De-Stress, shifting the conversation from sleep as comfort to sleep as recovery.

At a time when long work hours, constant stimulation and rising stress are increasingly compromising sleep quality, the film positions sleep as an active contributor to physical recovery and mental reset. Drawing parallels between high-performance lives and everyday fatigue, the campaign highlights the need for a sleep surface that works with the body through the night, rather than against it.

Company :-Adfactors PR

User :- Akanksha Arya

Email :-akanksha.arya@adfactorspr.com