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Himalayan brings Pure Kashmiri Saffron


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Himalayan, premium brand from the House of Tata Consumer Products Limited (TCPL) had recently announced its entry into the premium Kashmiri Saffron segment thereby strengthening its provenance credentials. The brand has now taken its signature source inspired storytelling style to showcase its latest Kashmiri Saffron offering. The campaign conceptualized by Schbang weaves the brand promise of providing 100% pure Kashmiri Saffron in an elegant packaging wherein each pack comes with a QR code. Scanning the QR Code, consumers can see the quality and purity certificate of their pack given the trust deficit in the category due to adulteration alarm on saffron sold in India.



Company :-Adfactors PR

User :- Nehal Longwani

Email :-nehal.longwani@adfactorspr.com

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