Taking forward the concept of Netmeds being the game-changer. Netmeds took a deviation from its systematic branded content, producing unique music and cinematic portrayal of the story of a young girl faced with everyday abuses of the society. This new effort, which many are calling “powerful” and “emotive” continues on a course set by the company and its founders who have been helping “children grow” through their initiatives at both the Lalchand Milapchand Dadha Senior Secondary School in Chennai and the Love Care Centre Orphanage in Kancheepuram. The music video throws focus on the social ills and widely spread child abuse in India.