Dollar Industries Ltd recently published a series of voting awareness videos on their digital platforms to raise awareness and encourage people to cast their vote, as each vote matters. As the world’s largest democracy goes to vote it was seen that the average turnout in 2014 was 66.38% and that only a meagre 9% of young urban voters actually cast their vote. It is this attitude that we Indians need to change and has been addressed through the campaign films. It is time for us – Indians to raise our finger when it matters the most.