The Neon Drop introduces India’s first neon shapewear-to-street bodysuit collection, designed to sculpt like shapewear and stand out like fashion

2026-09-24 09:30:19 Business

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New Delhi, 24th September 2026: Shapewear has spent decades doing its job discreetly beneath clothes. Pinq Polka now wants it to be seen. The women-first innerwear and shapewear brand has launched its Neon Bodysuit collection, bringing its belief that “Innerwear is the new Outerwear” to life through bold colour, high-impact styling and everyday sculpting.

Titled “Too Hot to Hide: The Neon Drop,” the collection reimagines shapewear as the centre of an outfit rather than the layer beneath. By combining contouring technology with dopamine-bright colours, Pinq Polka is moving the category beyond its traditional black, beige and behind-the-scenes identity.

Created for women who treat colour as a personality trait, the Neon Bodysuit can be paired with low-rise denims, cargos, mini skirts, oversized shirts or a favourite jacket. It can headline a night-out look, add colour beneath oversized streetwear or become part of an experimental colour-blocked outfit. For holidays, it can move easily from airport layering and resort dressing to after-dark plans.

The collection is available in six shades Neon Pink, Orange, Teal, Purple, Lime and an innovative Tie & Dye in Pink and Black and comes in sizes S, M, L, XL and 2XL. Made using breathable nylon-spandex fabric, the bodysuit balances a body-hugging silhouette with everyday comfort, taking it from coffee runs and college to concerts, dinners and dance floors.

At the heart of the bodysuit is ShapeSYNC™, which provides 360-degree medium-to-high compression across the tummy, waist and back while allowing natural curves to take centre stage. BreathEAZE™ keeps the fabric light and breathable, while BlendTECH™ brings together softness, stretch, durability and shape retention.

Its four-way stretch construction allows the bodysuit to move with the body without feeling heavy or restrictive. Adjustable straps offer a more personalised fit, while a discreet snap-button gusset makes it easier to wear through long days and late plans.

The design also offers targeted bust support without padding or underwires, keeping the silhouette natural and free from unnecessary bulk. Its seamless stretch fit is designed to minimise rolling, digging and pinching. Made for over 12 hours of wear, the Neon Pop works like shapewear without looking or feeling confined to the category.

Commenting on the launch, Manveen S Sharma, CEO, Pinq Polka, said, “Shapewear has always been about enhancing the way women feel in what they wear. With the Neon Bodysuit, we wanted to challenge that idea and make it part of the look itself. This collection is for women who want to experiment with colour, styling and how they wear their confidence. It’s bold, expressive, and, quite simply, too hot to hide.

As Pinq Polka expands its product portfolio, the brand is also working towards its Rs 100 crore growth journey, with upcoming launches planned across its category portfolio.

With the Neon Pop Bodysuit, Pinq Polka is making a colourful case for bringing shapewear into the open. It can still sculpt, support and move with the body, but now, it may also be the first thing people notice.

About: Pinq Polka is a women-first innerwear and shapewear brand redefining everyday essentials through comfort, confidence, and innovation. The brand offers thoughtfully designed products including shapewear, seamless innerwear, nipple covers, breast tapes, and everyday intimates that cater to the needs of modern women. Recognized for its innovative approach and commitment to body positivity, Pinq Polka has also been featured on Shark Tank India. With a focus on blending functionality, style, and inclusivity, the brand continues to challenge conventional perceptions of intimate wear by creating products designed for real women, real bodies, and real everyday lives.