VBJ Brings 126 Years Of Jewellery Legacy To Puducherry With An Exclusive Exhibition

Puducherry, 22nd September 2026: VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to bring its celebrated craftsmanship and heritage to Puducherry with an exclusive jewellery exhibition on 23rd and 24th September at Accord Puducherry, Crystal Hall, No.1, Thilagar Nagar, Ellaipillaichavady, Puducherry. Customers can discover VBJ’s collections at the exhibition, along with a special benefit of ₹125 extra on the exchange of old gold. The exhibition will remain open from 11 AM to 8 PM on both days.

Curated to offer jewellery connoisseurs an immersive experience, the exhibition will feature an exquisite selection of VBJ’s signature creations across gold, silver, diamonds, platinum, solitaires and precious stones, and an expansive assortment of necklaces, bangles, earrings, rings, chains and gemstone jewellery. From intricately crafted bridal masterpieces and statement jewellery to sophisticated pieces designed for everyday elegance, the showcase will bring together designs that celebrate both timeless artistry and contemporary sensibilities.

Sharing his thoughts on the exhibition, Mr. Amarendran Vummidi, Managing Partner, VBJ, said, “At VBJ, we believe that jewellery is deeply personal. It marks milestones, celebrates relationships and often becomes a cherished part of a family’s story. Through this exhibition, we are delighted to bring our collections closer to customers in Puducherry and offer them the opportunity to discover pieces that resonate with their individual tastes and occasions. We look forward to welcoming customers to an experience that combines choice, craftsmanship and the personalised attention that has always been central to VBJ.”

Mr. Jithendra Vummidi, Managing Partner, VBJ, added, “For 126 years, our journey has been shaped by a deep respect for craftsmanship, and the trust of generations of customers. As a legacy brand, we have remained committed to preserving the artistry that defines our heritage while evolving with changing tastes and aspirations. The Puducherry exhibition is an opportunity to take this legacy closer to our audience and share the distinctive design philosophy that have been integral to us.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) - a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.

Continuing its growth journey across South India, VBJ is set to unveil its new showroom on Coimbatore’s 100 Ft Road, bringing the brand’s distinctive legacy and craftsmanship to one of the region’s prominent retail destinations.

About VBJ, Vummidi Bangaru Jewellers

VBJ, Vummidi Bangaru Jewellers is one of South India’s most trusted fine jewellery brands, offering exceptional value, diverse choices, and unmatched quality across diamond, gold, and silver jewellery. Established in 1900, VBJ has earned the trust of over five generations and continues to be a name synonymous with heritage and craftsmanship. With two flagship stores in Chennai (Anna Salai and Anna Nagar) and a global presence through its Dallas showroom opened in October 2023, VBJ blends legacy with modernity to serve a wide range of jewellery connoisseurs. At the Anna Salai flagship, the brand also houses Atelier by VBJ, an exclusive luxury floor offering a curated experience in high jewellery for discerning buyers. VBJ’s digital presence through www.vummidi.com allows patrons to explore elaborate collections online, while its dedicated silverware vertical www.vbjsilver.com, showcases masterful creations crafted from pure silver. The brand also boasts an in-house Creative Center and state-of-the-art manufacturing facility, enabling the design and production of timeless, original pieces that reflect both artistic finesse and generational expertise.

User :- Rithika Muraleedharan

Email :-rithika.m@dentsu.com