Duroflex Strengthens Hyderabad Presence with New Experience Centre in Miyapur

2026-09-17 08:12:16 Business

September 16th 2026, Hyderabad: Duroflex, one of India’s leading sleep and comfort solutions brands, has opened a new Experience Centre in Miyapur, Hyderabad, further strengthening its retail presence in the city. Spread across approximately 2,000 sq. ft., the centre offers consumers a consultative and more personalized approach to discovering sleep and comfort solutions.

Built around Duroflex’s evolving philosophy of ‘Designed to De-Stress’, the Experience Centre moves beyond conventional mattress shopping to offer consumers a more holistic approach to sleep, comfort and recovery. The centre brings together Duroflex’s comprehensive range of sleep and solutions, spanning mattresses and sleep technologies designed to address diverse sleep needs, preferences and lifestyles. Its latest innovations, including the Airboost mattress and the Motion Sofa range, are also on display, allowing consumers to experience firsthand how Duroflex combines research, technology and thoughtful design to create solutions that support better sleep and everyday recovery.

The space is designed to offer a guided and consultative consumer journey, helping customers understand their individual sleep requirements, posture, support preferences, material choices and comfort needs. Through assisted comfort trials, personalized recommendations and consultations, consumers can explore Duroflex’s wider portfolio of sleep solutions and identify products suited to their specific requirements. The centre’s calm and inviting environment complements this approach, enabling a space where consumers can take the time to understand their sleep needs and make more informed choices.

Commenting on the launch, Mr. Sridhar Balakrishnan, CEO, Duroflex Limited, said: "Sleep is increasingly being recognised as an important part of overall health, recovery and everyday wellbeing, and this is shaping how consumers approach their sleep choices. Our new Experience Centre in Miyapur brings our entire range of sleep and comfort solutions together in one space, giving consumers the opportunity to explore different technologies, materials and comfort formats based on their individual needs. From our mattresses and sleep technologies to innovations such as Airboost, the centre allows consumers to experience how technology, research and thoughtful design come together to address evolving sleep and comfort needs. As we expand our retail presence, our focus remains on creating experiences that help consumers better understand their sleep and find solutions that work for them."

The Duroflex Experience Centre in Miyapur, Hyderabad, is now open to consumers, offering a dedicated destination to explore the brand’s range of sleep, comfort and wellness solutions, along with its latest innovations in sleep technology and relaxation.

About Duroflex

Duroflex, one of the three largest mattress companies in India, offers a wide range of premium mattresses, sofas, recliners and sleep accessories with 60 years of experience and innovation. Backed by research, the brand today offers sleep and comfort solutions for consumers across the country. Its mattress range - Duropedic, one of India's leading ranges of orthopedic mattresses – has been recommended by doctors at the National Health Academy (NHA).

The brand has an extensive retail distribution network of 80 COCO stores and 5000+ trade partners. With an expanding footprint and strengthened omni-channel presence, Duroflex is introducing solutions in sleep and furniture technology to elevate modern living. The product portfolio has been envisioned to ensure that customers are provided with quality sleep and comfort solutions.