NueGo Partners with the Much-Anticipated Film DAAYRA, Starring Kareena Kapoor Khan & Prithviraj Sukumaran

Mumbai, September 15th, 2026: NueGo, India’s premium electric intercity bus brand by GreenCell Mobility and backed by Eversource Capital, is pleased to ansnounce its collaboration with the much-anticipated Hindi crime thriller DAAYRA. Starring Kareena Kapoor Khan and Prithviraj Sukumaran, the film is directed by National award-winning filmmaker Meghna Gulzar and written by Yash Keswani Sima Agarwal and Meghna Gulzar. Produced by Junglee Pictures and Dr. Jayantilal Gada (Pen Studios), distributed by Pen Marudhar. DAAYRA will be arriving in cinemas on 18th September 2026.

Inspired by true events, DAAYRA explores crime, justice and punishment through a riveting, layered, emotionally charged narrative. The story unfolds in the aftermath of a crime that grips the nation sparking widespread outrage, while setting a series of events and 2 investigations in motion. As the search for answers deepens, two senior police officers, played by Kareena Kapoor Khan and Prithviraj Sukumaran, find themselves navigating the same system through different approaches to duty and justice, on opposing sides of a case that challenges the very idea of right and wrong. It looks beyond the crime itself to explore public perception and the narratives that emerge. At its heart, DAAYRA asks questions that have no easy answers: How quickly can a narrative become a verdict? With Meghna Gulzar's signature storytelling and a compelling narrative at its core.

Speaking on the collaboration, Devndra Chawla, MD & CEO, GreenCell Mobility, said "Daayra is a story of conviction and the courage to look beyond easy answers. That ethos resonates strongly with NueGo’s commitment to building journeys that ssare safe, dependable, sustainable and thoughtfully designed. Through this collaboration, we look forward to engaging with audiences across the country while reinforcing our vision for responsible and purposeful mobility.”

This exciting collaboration reflects NueGo's commitment to creating memorable sexperiences that resonate with travelers beyond the journey itself. Bringing together the excitement of a highly anticipated film and the comfort of premium electric mobility, the association aims to engage audiences across the country. To celebrate the partnership, NueGo is offering an exclusive 20% discount across all routes. Passengers can avail themselves of this limited period offer by booking through the NueGo App or website and applying the promo code "DAAYRA" at checkout, making sustainable and comfortable intercity travel even more rewarding.

NueGo continues to prioritize passenger safety, comfort, and sustainability. It is the first intercity electric bus brand to equip its entire fleet with Advanced Driver Assistance Systems (ADAS) and has pioneered several women-centric safety initiatives, including the Pink Seat option during booking, a 24x7 helpline for women travelers, and enhanced in-bus safety measures such as CCTV surveillance, GPS live tracking, Driver’s Breath Analyzer tests, and a speed limit lock of 80 km/hr. With clean, hygienic buses and thoughtfully designed midpoints, NueGo continues to set new benchmarks in electric intercity bus travel.

Company :-Dentsu

User :- Rithika Muraleedharan

Email :-rithika.m@dentsu.com