Brushing Gets a Fun Makeover as Chicco Brings Back Its '4-Week Brushing Champion' Challenge

2026-09-08 04:28:37 Business

New Delhi: Building on its commitment to fostering healthy oral care habits from an early age, Chicco, a global leader in baby care, is bringing back its much-loved '4-Week Brushing Champion' Challenge. Designed to make brushing an enjoyable part of every child's daily routine, the initiative helps parents nurture positive oral hygiene habits through a fun, engaging, and rewarding experience.

The challenge is based on a simple insight: lasting habits are built through consistency, encouragement, and positive reinforcement. Every pack of Chicco toothpaste includes a FREE 28-day brushing calendar and 28 reward stickers. Parents reward their child/children with a sticker after every successful brushing session, transforming what is often a daily struggle into an exciting milestone. Parents can share their child’s fully stickered "Brushing Champion" calendar on social media by tagging Chicco India to receive a digital certificate of appreciation.

By making brushing a fun activity that children look forward to every morning and evening, the initiative encourages families to celebrate small everyday wins that gradually become lifelong healthy habits.

Chicco's oral care range has been thoughtfully developed to meet the unique needs of babies and young children. Chicco toothpaste for up to 6 years of children is fluoride-free, offering parents a gentle and safe choice for their child's daily oral care. Its 75% lesser abrasive helping protect delicate enamel while cleaning effectively. Enriched with Xylitol, a naturally derived ingredient that helps inhibit cavity-causing bacteria, the formulation supports healthy oral hygiene and reduces the risk of tooth decay. Further reinforcing its credibility, Chicco toothpaste is certified by the Indian Dental Association (IDA).

The range is available in child-friendly flavours, including Apple Banana for 6 months to 6 years, and Strawberry, Bubble Gum & Mixed Fruit for 12 months to 6 years. For children aged six years and above, Chicco also offers a Mild Mint variant containing age-appropriate fluoride.

Chicco toothbrushes complement the toothpaste range. They feature ultra-soft tapered bristles that effectively clean teeth while being gentle on gums and enamel. Ergonomic handles provide a comfortable grip while BPA-free materials and brush heads specially designed for small mouths ensure a safe and pleasant brushing experience.

Chicco continues its commitment to making every day parenting simpler, more engaging, and more joyful. By combining thoughtfully designed products with meaningful parent-child experiences, the brand aims to help families build healthy habits that stay with children for years to come.

ABOUT CHICCO INDIA

Chicco is part of a global multinational company – Artsana Group. The brand takes care of multiple needs of babies through its innovative products in nursing, baby toiletries, toys, travel (Strollers, highchairs and car safety seats) and fashion categories. Chicco's vast experience in baby care for over 65 years in more than 120 countries is consolidated in 'Chicco Baby Research Centre', which collaborates with doctors, midwives, pediatricians and parents to understand a baby's psycho-physical, emotional and social needs to create the most efficient products and solutions.