Infinix HOT 70 Pro Launched with India's first Interactive Active Matrix Cube & Dynamic Shine Design

India, 4th September: Infinix, a new-age smartphone brand, today announced the launch of the all-new Infinix HOT 70 Pro, bringing together expressive design, interactive experiences and everyday performance in a smartphone designed for young India. Built around Infinix's "Fresh. Fun. Young." philosophy, the HOT 70 Pro introduces the new Dynamic Shine Design, transforming colour and texture into an expressive part of the smartphone experience.

The HOT 70 Pro combines a distinctive design language with the Active Matrix Cube, a 50MP Sony camera system, a smooth 144Hz display, IP68 protection, a MediaTek Dimensity 7100 5G processor and a 6000mAh battery with 45W FastCharge. Together, these features are designed to deliver an engaging experience across entertainment, photography, gaming, connectivity and everyday use.

Commenting on the launch, Miraj Gupta, CMO, Infinix India, said: "Smartphones keep getting smarter. At Infinix, we think they can have more personality too. HOT 70 Pro brings performance and personality together - technology that reacts, transforms and isn't afraid to stand out. Sounds a lot like our users."

Dynamic Shine Design That Brings Colour to Life
The HOT 70 Pro introduces Infinix's Dynamic Shine Design, inspired by the concept of Living Design, where the smartphone responds to its surroundings and creates a more personal experience. The design transforms colour from a conventional cosmetic choice into an expressive part of the device.

The HOT 70 Pro will be available in four colourways: Thermo Orange, Mirage Green, Silk Glow Purple, and Dive Blue, with each finish offering a distinct visual character. Thermo Orange features a thermochromic finish that changes colour with temperature, creating a dynamic visual effect as the environment changes. Mirage Green reacts to UV light and glows in the dark, while Silk Glow Purple features a dynamic texture that shifts with angle and Dive Blue offers a sleek matte finish. With a slim profile of up to 7.85mm and a baby-smooth finish, the HOT 70 Pro combines expressive aesthetics with an in-hand feel designed for everyday use.

Active Matrix Cube: A New Way to Interact
The HOT 70 Pro takes smartphone interaction beyond the front display with its Active Matrix Cube (AMC). Designed to be more than a notification light, the AMC* adds personality to the rear of the smartphone through interactive visual effects, alerts and entertainment experiences. The Active Matrix Cube supports fun light-effect games, including Lucky Wheel and Lucky Numbers, turning everyday moments into quick, playful interactions. It also offers ambient lighting effects during activities such as startup, music playback, gaming and interaction. Smart Status Alerts provide visual notifications for incoming calls, messages, charging status, low battery, camera, video, countdown and weather, even when the phone is placed face down. Users can also create personalised patterns and emojis through Matrix Studio and share their creations with another HOT 70 Pro.

Capture More with a 50MP Sony Camera System
The HOT 70 Pro features a 50MP Sony IMX882 camera system, designed to capture detailed images across everyday scenarios. The camera experience is enhanced with features such as Live Photo Mode and AI Eraser, allowing users to capture moments dynamically and remove unwanted elements or photobombers from images before sharing them. For selfies and video calls, the smartphone features an 8MP front camera, designed to deliver clear everyday captures.

Immersive Visuals with a 144Hz Eye-Care Display
The HOT 70 Pro features a 144Hz 6.76" FHD+ Punch Hole Display, designed to deliver smooth visuals across scrolling, gaming and everyday content consumption. With 240Hz touch sampling and up to 910 nits HBM, the display is built for responsive interaction and visibility across different usage conditions. The refined small-hole design further enhances the viewing experience, offering a screen-to-body ratio of up to 91.86% for a more immersive display.

Built for Life with IP68 Protection
Designed to keep up with everyday use, the HOT 70 Pro comes with IP68-rated dust and water resistance, marking the first IP68-rated protection in the HOT Series and Infinix's smartphone portfolio.
and able to survive up to 2 metres of water for 30 minutes.

Designed to keep up with everyday use, the HOT 70 Pro comes with IP68-rated dust and water resistance, marking the first IP68-rated protection in the HOT Series and Infinix's smartphone portfolio. The device offers full dust protection and can survive up to 2 metres of fresh water for 30 minutes, adding greater durability and peace of mind for everyday use.

Reliable Performance with MediaTek Dimensity 7100 5G
Powering the HOT 70 Pro is the MediaTek Dimensity 7100 5G platform, supported by an octa-core CPU and Mali-G57 GPU. The smartphone is designed to deliver smooth multitasking, responsive app switching and reliable gaming performance, with support for up to 90fps in popular games and optimised 5G signal experiences. The device also uses UFS 2.2 storage for responsive everyday performance.

6000mAh Battery with 45W FastCharge
The HOT 70 Pro is equipped with a 6000mAh battery, designed to deliver all-day endurance with up to 27.6 hours of DOU. The smartphone supports 45W FastCharge, reaching 50% charge in approximately 25 minutes and a full charge in around 63 minutes under the stated testing conditions. The device supports both Super Fast Charging and Smart Charging modes, giving users flexibility between faster charging and battery-care-focused charging.

One-Tap AI and Future-Ready Software
The HOT 70 Pro features a dedicated One-Tap AI Button designed to provide quick and convenient access to everyday functions. The button can be customized as a shortcut to 50+ apps, enabling users to access frequently used applications with a single tap. Gemini can also be assigned to the One-Tap AI Button, bringing AI-powered assistance within easy reach. The Power button also provides direct access to Gemini.

Running on Android 16, the HOT 70 Pro is designed for a lasting software experience with 3 major OS updates and 5 years of security patches. The smartphone also supports NFC, adding convenient connectivity and payment capabilities to the overall experience.

Availability and Pricing
Starting at ₹22,999* under the Day 1 offer (inclusive of all bank offers), the HOT 70 Pro will be available in Silk Glow Purple, Dive Blue, Thermo Orange, and Mirage Green in 6GB+128GB and 8GB+128GB variants. No Cost EMI options will also be available across 3-month, 6-month and 9-month.

The HOT 70 Pro will be available to purchase via Flipkart and retail stores across India.

*Active Matrix Cube. Unique in its price segment at the time of launch

About Infinix India

Founded in 2013, Infinix is a trendy tech brand crafted for young consumers. With a presence in over 70 countries, Infinix delivers cutting-edge technology, stylish design, and outstanding performance. No.1 in India with user satisfaction in services and 2nd largest service network in India, our product line-up includes smartphones, TWS earbuds, smartwatches, laptops, and smart TVs. In 2023, Infinix was recognized in Kantar and Google's top 50 Chinese Global Brand Builders Report and ranked sixth in Fast Company's World's Most Innovative Companies of 2024 in the Asia-Pacific sector.

User :- Ishika Bisht

Email :-ishika.bisht@ofactor.in