Kissht Launches 'Loans without Hiccups' Campaign with Sachin Tendulkar

New Delhi, August 27, 2026: Kissht, one of India's leading RBI-registered NBFCs, today announced the launch of its new brand campaign featuring cricket legend Sachin Tendulkar, who has signed on as Kissht's brand ambassador for a three-year period. The campaign, titled "Loans Without Any Hiccups," brings this partnership to life through a series of films rolling out across digital platforms.
The campaign brings Kissht's core promise to life through a lighthearted, comedic premise: every time a loan is approved on the Kissht app, Sachin gets the hiccups, a playful nod to how quickly and consistently Kissht approves loans across the country.

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"When Kissht approves loans within 5 minutes, of course everyone's going to thank Sachin," said Shwetha Iyer, SVP of Marketing at Kissht, on the campaign's positioning. "The films are a fun way to bring alive what makes Kissht different: speed, simplicity, and zero paperwork, at a scale that even our own brand ambassador can't quite keep up with."

The campaign will run across Instagram, YouTube, and other digital platforms as part of Kissht's broader effort to build brand recall among a wider consumer base as the company scales its digital lending footprint nationally.

About Kissht:

Kissht is an RBI-registered NBFC offering fast, fully digital lending solutions to individuals and businesses across India. The company completed its IPO and got listed in May 2026, marking a significant milestone in its growth journey and reinforcing its commitment to transparency, governance, and long-term value creation for customers and stakeholders alike.

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