ITW Universe Comes on Board as Title Sponsor of Classic NCR Golf League 2026

2026-08-20 06:14:23 Sports

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Gurugram, August 20, 2026: ITW Universe, India's premier sports marketing, media and consulting entity, has come on board as the Title Sponsor of the fifth season of the Classic NCR Golf League, which will be held at the ITC Classic Golf & Country Club, Gurugram, from August 21 to September 27, 2026. The association is being led by ITW IMS, the Integrated Marketing Services division of ITW Universe, reflecting the group's integrated approach to building and amplifying brand presence across sports and experiential properties.

ITW IMS, the Integrated Marketing Services division brings together ITW Universe's diverse marketing capabilities under one umbrella, spanning brand strategy and communication, creative production, media, social, activations, experiential marketing and sports sponsorships. For the Classic NCR Golf League, ITW IMS is driving the brand and sponsorship integration, creating opportunities for visibility, engagement and activation across the property.

With the partnership, the tournament will be known as the ITW Universe Classic NCR Golf Premier League, bringing together 13 teams and 156 players over a five-week season. The league brings together business owners, CXOs and senior corporate professionals, creating a setting where competitive golf meets business networking and relationship-building.

For ITW Universe, the association reflects the natural intersection of sport, business and community. Beyond the competition, the league gives senior professionals an opportunity to connect with peers, exchange ideas and build relationships in a more informal environment away from the boardroom.

The fifth edition is supported by an impressive portfolio of leading brands, including House Of Glenfiddich, Yatra, Thriwe, IGPL, Hero MotoCorp, Callaway, Mamaearth, Carlsberg Water, Kia and BMW, underlining the growing corporate and commercial interest around the league.

The tournament will follow a league-cum-knockout format, with five league-stage rounds featuring a combination of Modified Stableford and match-play scoring. The top eight teams will progress to the quarter-finals, followed by the semi-finals and Grand Final. Dynamic handicapping and Modified Stableford scoring will enable players across different skill levels to compete within a common format.

As Title Sponsor, ITW Universe will have naming rights to the league, along with visibility across on-course branding, event collaterals, digital and social media integrations, and key tournament engagements including the opening ceremony and gala dinner.

Bhairav Shanth, Co-Founder, ITW Universe, said: "Golf has always been a natural meeting point for sport and business. It gives people the time and space to connect beyond their professional roles, and those conversations often lead to relationships that extend well beyond the course. The Classic NCR Golf League has built a strong community of business leaders, and we are pleased to be part of a platform that brings together sport, competition and community in such a meaningful way."

Keshav Kumar, GM - Golf Operations & Marketing, Classic Golf & Country Club, said: "We are delighted to welcome ITW Universe as the Title Sponsor of the fifth edition of the Classic NCR Golf League. Their association adds significant value to a league built around competitive golf, corporate camaraderie and meaningful networking. With a strong mix of participating organisations and brand partners, the league is steadily developing into a distinctive corporate sporting platform for the NCR, and we look forward to taking it to the next level with ITW Universe."

Matches will be played every Friday and Sunday right through September, culminating in the Grand Final and gala prize presentation on September 27. This ecosystem is further complemented by Discover.itwuniverse.com, a digital gateway that enables brands to explore live sponsorship inventory, upcoming sports calendars and entertainment IPs. It brings the agency's playbook and rate cards into an interactive platform, allowing brands to discover opportunities without having to wait for a pitch deck.

About ITW Universe

ITW Universe is a leading marketing, media and consulting agency that helps brands scale through insight-led strategy and integrated execution. With expertise across sports marketing, content creation and influencer engagement, ITW has partnered with leading brands to build campaigns that connect meaningfully with modern consumers. Its capabilities span sports sponsorship and marketing, entertainment, media consulting, digital and influencer marketing, out-of-home advertising, content creation and amplification, as well as live events, entertainment and activations.