iDENTIFY Agency Launches Nationwide Healthcare Marketing Services for Dental and Medical Practices

2026-08-14 01:13:30 Business

117

iDENTIFY Agency has announced its official nationwide launch as a specialized marketing agency serving dental and medical practices across the United States.

The agency was formed through the merger of iOTA Infotech and SmileSecure, bringing together digital marketing expertise and extensive experience inside dental practice environments. The combined organization is designed to help healthcare practices connect patient acquisition campaigns with the operational processes that influence appointment scheduling and conversion.

Unlike traditional marketing approaches that often focus primarily on clicks, impressions, or lead volume, iDENTIFY Agency takes an integrated approach to the patient acquisition journey. Its strategies are designed to connect digital campaigns with patient inquiries, intake processes, scheduling, and performance tracking.

“Most marketing agencies measure success at the click, handing off a list of unvetted names to an already busy front desk,” said Tarun Vashisht, co-founder and chief executive officer of iDENTIFY Agency. “By uniting iOTA Infotech’s technical digital capabilities with SmileSecure’s operational practice intelligence, we have built an agency model that aligns marketing campaigns with real clinical capacity, provider schedules, and practice management workflows.”

iDENTIFY Agency provides specialized services including paid search and social advertising, search engine optimization, answer engine optimization, doctor branding, AI-assisted video production, reputation management, patient intake auditing, and conversion infrastructure.

The agency develops marketing campaigns around healthcare services and patient intent, including dental implants, cosmetic dentistry, clear aligners, and oral surgery. Its SEO and search visibility strategies focus on local presence, technical website performance, healthcare content, and emerging AI search experiences.

The company also incorporates the SmileSecure practice operations layer, which is designed to help practices identify gaps in intake and patient conversion processes. This approach gives healthcare organizations greater visibility into the journey from initial marketing interaction to scheduled appointment.

“Understanding how a clinical floor actually runs is what sets our campaigns apart,” said Enayat Arora, co-founder and head of marketing operations at iDENTIFY Agency. “When creative strategy, paid media, and clinical operations work in sync, practices can build a more predictable patient acquisition system while reducing administrative friction.”

iDENTIFY Agency serves dental implant practices, cosmetic dental practices, orthodontists, oral surgeons, multi-specialty clinics, and multi-location Dental Service Organizations throughout the United States.

The company is led by co-founders Tarun Vashisht and Rahul Layal and supported by a network of practicing dental doctor advisors. This combination of marketing and practice-side expertise allows the agency to develop strategies designed around both patient demand and clinical operations.

For more information about iDENTIFY Agency and its healthcare marketing services, visit https://www.identify.agency