EloQ Communications named among PRovoke Media’s Best Agencies in Asia for the second consecutive year

2026-08-10 04:29:49 Business

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Ho Chi Minh City, Vietnam – EloQ Communications has been named among PRovoke Media’s 44 Best Agencies in Asia for 2026, marking the second consecutive year the Vietnam-based independent communications agency has earned a place among the region’s leading firms.
The recognition comes as EloQ celebrates its 10th anniversary, giving the milestone particular significance for an agency whose first decade has been defined by a gradual shift from local communications execution toward strategic consulting and advisory.

PRovoke Media announced 75 Best Agencies across the Asia-Pacific on July 30, covering Australia and New Zealand, Asia, and India and South Asia. The 44 firms selected in the Asia group are also finalists for the 2026 Asian Agencies of the Year, with nine Agency of the Year trophies to be presented at the Asia-Pacific SABRE Awards in Singapore on August 18.
For EloQ, appearing on the list for a second consecutive year represents more than another industry recognition. It reflects a question the agency has been working to answer since becoming fully independent: Can a Vietnamese communications agency do more than execute strategies developed elsewhere?

Over the past decade, EloQ has sought to demonstrate that local expertise can contribute much earlier in the communications process — from understanding the market and identifying stakeholders and reputational risks to shaping strategy, advising decisions, executing locally, and measuring impact.

“Ten years ago, Vietnamese agencies were often expected to execute strategies created elsewhere. We wanted to prove that local expertise could contribute much earlier — in understanding the market, shaping the strategy, and advising the decisions behind communications,” said Dr. Clara Ly-Le, Founder and Managing Director of EloQ Communications. “Being recognized among Asia’s best for a second consecutive year is meaningful because it shows that this capability can be evaluated against the same standards as leading agencies across the region.”

EloQ’s evolution began with building strong local market and media intelligence for international brands entering or operating in Vietnam. Over time, its role expanded from campaign execution and media relations into integrated communications planning, reputation management, sustainability communications, measurement, and long-term strategic counsel.

That progression can also be seen in some of the agency’s longest-standing client relationships. EloQ has worked with international organizations across technology, tourism, healthcare, consumer goods, and other sectors, with its responsibilities increasingly extending beyond delivering communications activities to helping clients interpret Vietnam’s rapidly changing media, stakeholder, and cultural environment.

This evolution has shaped EloQ’s positioning as it enters its next decade. Rather than being engaged only after a communications strategy has been developed, the agency aims to work with international businesses earlier in their decision-making process.

“We want clients to speak with us before they decide how to communicate in Vietnam, not only after the strategy has already been written,” Dr. Ly-Le said. “We advise because we understand the market, and we execute because we know how the market works.”

The 2026 PRovoke Media recognition follows EloQ’s inclusion among the publication’s 36 Best Agencies in Asia in 2025. In recent years, the agency has also received recognition at ASEAN, Asia-Pacific, and global levels, including PRovoke Media’s list of the 40 Best Technology PR Agencies in the World in 2025 and the PRCA APAC Measurement & Evaluation Award 2024.

For EloQ, these recognitions serve as external validation of a broader ambition rather than an end goal: demonstrating that communications expertise developed in Vietnam can meet international professional standards while retaining the market understanding and cultural judgment that local counsel provides.

As EloQ moves into its second decade, the agency plans to deepen its strategic consulting capabilities, expand its ability to support businesses across ASEAN, continue raising professional standards in areas such as ethics and measurement, and integrate AI and data into research and analysis while keeping human judgment, cultural understanding, and relationships at the center of communications.

“Vietnam is where we built our expertise. ASEAN is where we want to take it next,” Dr. Ly-Le added. “The first decade was about proving what a Vietnamese agency could do. The next decade will be about showing how far Vietnamese communications expertise can go.”

About EloQ Communications
EloQ Communications is an award-winning independent strategic communications consultancy based in Vietnam, serving clients across Southeast Asia and internationally. Combining local market expertise with international professional standards, EloQ helps organizations understand Vietnam’s communications environment, identify stakeholders and reputational considerations, develop communications strategies, and execute them effectively in the local market.
Its services span strategic communications consulting, media relations, crisis communications, digital and social media, influencer engagement, corporate and sustainability communications, training, and communications measurement.
As it enters its second decade, EloQ is expanding its vision from Vietnam toward ASEAN, with the ambition of building a strategic communications consultancy born in Vietnam and capable of advising and delivering across the region.
For more information about EloQ Communications, please visit www.eloqasia.com.