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Mumbai, July 10, 2026: Nexus Select Malls has collaborated with District by Zomato to launch one of India's largest consumer collaborations of its kind during its Purple Day Weekend Sale, bringing together to make every shopping trip more rewarding.
The collaboration reflects a growing shift in consumer behaviour. While discounts continue to attract shoppers, today's consumers increasingly expect every purchase to unlock something more like instant rewards, added value and seamless digital experiences that make shopping feel worthwhile beyond the transaction itself.
During the Purple Day Weekend (10–12 July), District users shopping at participating brands across Nexus Select Malls can enjoy ₹1,500 OFF on purchases of ₹10,000 and above. The offer will be available across all Nexus Select Malls in Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai and Ahmedabad, creating a connected retail experience across physical destinations and digital engagement.
Nishank Joshi, Chief Marketing Officer, Nexus Select Malls, said "When we launched the End of Sadness Sale, the thought was simple, shopping should leave people happier than when they walked in. This collaboration with District takes that philosophy a step further. Consumers today expect every shopping trip to deliver more than just discounts. They look for convenience, rewards and experiences that add value throughout the journey. By bringing together the scale of Nexus Select Malls with District's digital ecosystem, we're creating a shopping experience where every purchase becomes more rewarding, making every visit even more meaningful."
The collaboration is designed to give consumers a connected journey; - discovering offers on the District app, shopping at Nexus Select Malls and unlocking exclusive rewards by paying through the app.
As organised retail continues to evolve, collaboration that combine physical destinations with digital consumer platforms are becoming increasingly important in creating richer, more connected shopping journeys. With this collaboration, Nexus Select Malls and District are bringing together the best of both worlds—ensuring shoppers don't have to choose between great offers and great rewards. They get both.
About Nexus Select Trust
Nexus Select Trust is India’s first publicly listed retail Real Estate Investment Trust (REIT). Our Portfolio comprises 19 best-in-class Grade-A urban consumption centres with a Gross Leasable Area of 10.7 million square feet spread across 15 cities in India, three complementary hotel assets (450 keys) and three office assets with a Gross Leasable Area of 1.3 million square feet. Our consumption centres have a tenant base of ~1,100 domestic and international brands spanning across 3,200+ stores.
Company :-Consocia Advisory
User :- Antara Sen Gupta
Email :-asengupta@consociaadvisory.com