Studds Accessories Ltd. Launches the Marshall Kids TOM and JERRY Edition Helmet in India

2026-07-08 12:17:41 Business

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New Delhi, 08 July 2026: STUDDS Accessories Ltd., one of the world's leading two-wheeler helmet manufacturers, has launched the STUDDS Marshall Kids TOM and JERRY Edition, the newest addition to its Marshall Kids range developed in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP). The edition brings the beloved cat-and-mouse duo to children’s safety gear, pairing a vibrant, comic-inspired design with the everyday protection and fit that the Marshall Kids range is built for.

Building on STUDDS’ growing portfolio of licensed character helmets, the Marshall Kids TOM and JERRY Edition introduces a playful graphic expression designed specifically with young riders in mind, encouraging a habit of helmet-wearing from an early age through the timeless charm of Tom and Jerry.

A Design Inspired by TOM and JERRY’s World

The TOM and JERRY Edition’s decor centers on Jerry, depicted mid-surf across the crown of the helmet, flanked by comic-style “HA-HA!” and “AA-DHA!” speech bursts, star and lightning-bolt graphics, and a pair of cartoon sunglasses – all rendered in the bright, panel-driven style inspired by the original animated series. A peeking Tom panel sits along the lower shell, with the “TOM and JERRY” wordmark anchoring the design. The composition is consistent across all six colorways, with the Grey/Yellow accent palette carried through each base colour.

Commenting on the launch of the STUDDS Marshall Kids TOM and JERRY Edition, Mr. Sidhartha Bhushan Khurana – Managing Director, STUDDS Accessories Ltd., said,” Tom and Jerry have been a part of childhood for generations, and we wanted to bring that same sense of fun to a child's first helmet. Our collaboration with Warner Bros. Discovery Global Consumer Products lets us build safety habits around characters kids already love, so wearing a helmet feels less like a rule and more like part of adventure. We're confident this edition will find a special place with young riders and their parents alike.”

Designed for Everyday Protection

The Marshall Kids TOM and JERRY Edition retains the open-face design of the Marshall Kids range, offering young riders ease of wear along with reliable, everyday head protection – making it well suited for short rides, school commutes and casual outings on two-wheelers.

Sizes for a Growing Fit

The Marshall Kids TOM and JERRY Edition is available in two head sizes. Size XXXS (500 mm / 50 cm) is suited for children aged 3 to 5 years, while size XXS (520 mm / 52 cm) fits slightly older or larger children, generally aged 5 to 8 years, allowing parents to pick the right fit as their child grows.

High-Impact Protection and Certified Safety

Constructed with a high-impact ABS (Acrylonitrile Butadiene Styrene) outer shell and regulated density EPS liner, the helmet is engineered to absorb and distribute impact energy effectively. It is certified by BIS (Bureau of Indian Standards) under ISI standards, reflecting STUDDS’ consistent commitment to delivering trusted protection for riders, young and old.

Hypoallergenic Liner and Quick Release Chin Strap

A hypoallergenic, replaceable inner liner helps reduce skin irritation while maintaining hygiene and comfort across seasons. A quick release chin strap allows for fast, hassle-free fastening and removal, simplifying the helmet-wearing routine for both children and parents.

Price and Availability

The STUDDS Marshall Kids TOM and JERRY Edition is available across six colourways and two sizes, XXXS (3 to 5 years) and XXS (5 to 8 years), priced at INR 1,125 (MRP, inclusive of all taxes). It is available through offline retail outlets andSTUDDS exclusive stores. Launch on leading Ecommerce sites is underway.

About Tom and Jerry

Tom and Jerry is an animated cartoon series created in 1940 by William Hanna and Joseph Barbera. Tom and Jerry’s friendly rivalry and endless antics have made them one of the most beloved comedic duos in animation history. For over 85 years, Tom and Jerry has been a classic that transcends generations and brings smiles to the faces of children and adults around the world.

TOM and JERRY and all related characters and elements © & ™ Turner Entertainment Co. (s26)

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

About Studds Accessories Limited

We are the largest two-wheeler helmets player in India in terms of revenue in Fiscal 2023 and also the world’s largest two-wheeler helmet player by volume in Calendar Year 2024 (Source: CARE Report). We are an established manufacturer with nearly five decades of experience. Our Manufacturing Facilities I, II and III have a combined annualized capacity of producing 9.04 million units. We sold around 7.10 million helmets in Fiscal 2024. Our ‘SMK’ brand was launched in 2016 and is being successfully sold in India and exported to overseas markets (Source: CARE Report). Both of our brands, namely, Studds and SMK, have been marketed and sold in more than 70 countries as of December 31, 2024.