Growster Completes Large-Scale Performance Creative Mandate for Rubans, Producing a High-Volume Ad Library Across Its Jewellery Collections

2026-07-08 10:38:02 Business

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New Delhi, July 08, 2026: Growster, an NCR-based independent creative agency, has announced the successful completion of a large-scale performance creative production mandate for Rubans, one of India's fastest-growing fashion jewellery brands. The project involved conceptualising and producing an extensive library of performance ad creatives across Rubans' Demi Fine, 925 Silver, and Ethnic jewellery collections, helping the brand strengthen its always-on digital advertising strategy.

The collaboration focused on developing conversion-oriented creative assets that balanced premium visual storytelling with the speed and consistency required for modern performance marketing. Produced for Meta and other digital platforms, the creative library was designed to support Rubans' expanding customer acquisition efforts while maintaining a cohesive brand identity across multiple product categories.

Growster was responsible for end-to-end production from conceptualisation to final delivery, developing a creative library that could serve as an always-on asset base for Rubans' digital advertising efforts. The work was designed to scale without compromising the premium positioning that the brand has built across its categories.

On completing the mandate, Harshit Arora, CEO and Creative Director, Growster, said, ‘Every new brand gives us a new puzzle to solve. We love getting under the hood, understanding the category, breaking down what's already out there and figuring out where we can add our own perspective. That's exactly how our partnership with Rubans started. We knew that in today's performance landscape, success isn't about finding one winning ad, it's about building a creative engine that can keep learning and evolving. That's what we set out to build for Rubans, and it was incredibly rewarding to see it come together.’

Reflecting on the same Niharika Tapuriah, brand head, Ruban commented, "Jewellery as a category has been on the rise in India and with quick commerce growing, customer behaviour towards the category has been worth noting. At Rubans, we believe jewellery is more than just an adornment, it is a form of expression. As we look to grow, Rubans into a one stop solution for jewellery of all kinds- ethnic, western, silver, and Demi fine: this partnership with ‎Growster came in at a moment where we were growing our creative landscape, finding new experimental grounds, figuring what works best on the performance- with team that can encapsulate both creative and analytical capabilities."

Growster has built a growing track record in the fashion, lifestyle, and D2C space, with its work spanning social media, performance marketing, and ad film production for brands at various stages of scale. As consumer brands continue investing heavily in performance marketing, the role of creative production has shifted from campaign-led execution to always-on creative systems.

This collaboration reflects a broader shift taking place across the digital advertising industry. As brands increase investments in performance marketing, creative production is evolving from campaign-based execution to continuous, data-informed creative systems that support faster experimentation, sustained optimisation, and long-term customer acquisition.

About Growster

Growster is an NCR-based independent creative agency founded in 2021 by Harshit Arora. The agency works with D2C, fashion, and consumer brands across social media, performance marketing, ad film production, and performance content.

About Rubans

Rubans is one of India's leading fashion jewellery brands, known for its trend-led collections across ethnic, demi-fine, and silver jewellery. The brand gained national recognition through its appearance on Shark Tank India and has since entered a new phase of growth as part of the One Guardian Group, backed by Ananta Capital.