Aparshakti Khurana takes humour and Date Bites to 30,000 feet in Farmley's digital film

New Delhi, 27th May, 2026: Healthy snacking brand Farmley has launched a new digital campaign for its premium dessert range, 'Date Bites', featuring actor Aparshakti Khurana. Built around the thought "The Dessert That Loves You Back," the campaign uses humour to challenge conventional perceptions around desserts, positioning Date Bites as a naturally sweet option for consumers seeking more mindful snacking choices.

Set on board a flight, the film opens with Aparshakti being enthusiastically approached by a co-passenger who appears to be a starstruck fan. Assuming the attention is directed toward him, he obliges with a selfie, an autograph and even a quick musical moment. In a comical twist, the passenger clarifies that her excitement is entirely directed at the canister of Farmley Date Bites he is carrying. The humorous reveal culminates in a shared snacking moment, reinforcing the brand's proposition of delivering a dessert experience that feels satisfying yet conscious.

The campaigns were rolled out across digital and social media platforms including Instagram and YouTube, as part of Farmley's broader push to strengthen its presence in the mindful snacking and functional foods categories. The ad film is live across OTT and digital streaming platforms, alongside Instagram, where the collaborative reel has already garnered over 356K views.

Speaking about the campaign, Aman Gupta, Head of Marketing at Farmley, said, "Snacking preferences are evolving rapidly, with consumers looking for products that deliver on both taste and mindfulness. With our latest ad film, we wanted to showcase a distinct expression of that shift, one rooted in indulgence and comfort. The film is anchored in the idea that better-for-you snacking can also feel exciting and enjoyable. Aparshakti Khurana's effortless humour helped us bring the narrative to life in a way that resonates perfectly with today's consumers."

Through format like Date Bites, Farmley continues to expand its portfolio of flavour-forward products designed for modern consumers seeking more balanced and enjoyable snacking experiences.


About Farmley

Farmley is centered around the idea of making snacking more wholesome, healthy and indulgent, based on the goodness of dry fruits. In today's world, customers are caught in the conflict of choosing between boring, bland healthy snacks, and guilt ridden unhealthy tasty options. We aim to evolve consumers' relationship with snacking, allowing them to indulge freely in delicious snacking options, minus the guilt. Farmley is reimagining dry fruits and nuts in lip-smacking flavours and innovative snacking formats. Our roasted Peri Peri Makhanas, Thai Chilli Cashews and Delightful Date Bites are winning hearts as well as taste buds across the country. Our deep sourcing mechanisms, in-house production facilities and an innovative R&D team helps us come up with unique products that have the best of health & taste in every bite. Endorsed by former Indian cricket captain, Rahul Dravid, Farmley is emerging as the most loved new age wholesome snacking brand.

Company :-CONCEPT PUBLIC RELATIONS

User :- Shagun Jain

Email :-shagun@conceptpr.com