Mirketa Launches AI based Donor Management Solution – The First Salesforce-Native Agentic Donor Management Platform Built for Nonprofits

2026-07-13 04:15:27 Computer

592

San Ramon, CA, 20 May 2026 — Mirketa Inc., an AI-first consulting firm and Salesforce partner specializing exclusively in nonprofit digital transformation, today announced the launch of first accelerator from its Nonprofit Suite - AI based Donor Management Solution - a groundbreaking donor management platform built entirely on Salesforce's enterprise AI stack. It is the first solution to natively unify Salesforce Data Cloud, Einstein Prediction Builder, Agentforce, and Prompt Builder into a single, cohesive donor intelligence and engagement system with no external machine learning infrastructure, no third-party AI endpoints, and no donor data leaving the Salesforce trust boundary.

"Nonprofits don't need another point solution. They need their existing Salesforce investment to work as an AI-first platform predicting who will lapse before they do, personalising outreach at a scale no human team can match and giving gift officers the intelligence to act decisively on every donor relationship. That is exactly what our AI solution delivers." — Rajeev Kumar, CEO, Mirketa.

## HOW IT WORKS: A FIVE-LAYER SALESFORCE ARCHITECTURE

It is built on a proprietary five-layer architecture, every component of which runs natively within the Salesforce platform:

Layer 1 — Unified Donor Intelligence (Salesforce Data Cloud)

Layer 2 — Predictive Scoring (Einstein Prediction Builder)

Layer 3 — Semantic Story Retrieval (Data Cloud Vector Search)

Layer 4 — Personalised Content Generation (Salesforce Prompt Builder)

Layer 5 — Autonomous Agent Orchestration (Salesforce Agentforce)

## KEY CAPABILITIES AT A GLANCE

- Unified Donor Profiles: Data Cloud identity resolution unifies CRM, wealth, and engagement data into a single donor view with four-tier matching.
- Three AI Prediction Models: Einstein Prediction Builder scores every donor on Acquisition Propensity, Retention Risk, and Upgrade Potential daily.
- Semantic Story Matching: Vector search matches donor interests to relevant beneficiary stories; no other Salesforce solution does this.
- Five Personalisation Templates: Prompt Builder templates generate grounded, personalised content for every donor scenario, including VIP briefings.
- Autonomous Re-Engagement: Nightly decay scoring detects engagement drop before lapse occurs and executes the right intervention automatically.
- Closed-Loop Learning: Outcome data from every intervention feeds back to retrain decay weights the system improves with each cycle.
- Human-in-the-Loop Always: No communication reaches a donor without gift officer review and approval.
- Full Audit Trail: Logs every AI decision with input context, latency, tokens, and outcome governance ready.

## ABOUT MIRKETA INC.

Mirketa Inc. is an AI-first consulting company and Salesforce partner headquartered in San Ramon, California. The company specializes in digital transformation for nonprofit and social impact organizations, with a focus on Salesforce platform architecture, AI enablement, and enterprise data str data, data and integration layer, intelligence and prediction layer, and agent orchestration layer, that together form the infrastructure required to deploy enterprise AI at scale. Donor Management AI represents the company's flagship product offering in the nonprofit space.