IndiaMART Secures Top Honors at 16th IAMAI Digital India Awards

2026-08-16 03:37:25 News & Society

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New Delhi, 11th February, 2026: IndiaMART, India's largest online B2B marketplace, secured three prestigious honours at IAMAI's 16th India Digital Awards, underscoring its continued commitment to building a technology-led, scalable, and trusted digital commerce ecosystem for Indian businesses. The company was recognised with Gold awards for AI Innovation of the Year and Best Execution of Performance Campaigns, and a Silver award for Data Science Technology of the Year, reflecting its leadership across AI, performance marketing, and data-driven innovation.`

Gold in AI Innovation of the Year for VANI

VANI, IndiaMART's in-house voice AI system, autonomously handles buyer calls for intent validation and lead approval, at a faster rate with better quality. For a marketplace like IndiaMART that handles 35 million buyer–seller interactions every month across more than 1 lakh B2B categories and serves buyers from every linguistic and regional segment of India, VANI is their buyer lead validation agent. A deeply integrated, production-grade Voice AI system that eliminates any constraints via AI-first design: multilingual natural conversations, category-agnostic intelligence, zero attrition, always-on availability, and contextual intelligence.

At full production maturity, VANI handles a large volume of calls daily and automates nearly 80% of buyer voice validations, converting a traditionally human-dependent function into a scalable, reliable, and AI-first operation.

Gold in Best Execution of Performance Campaigns for Creator Affiliate Program
IndiaMART's Creator Affiliate Program is a performance campaign designed to drive online commerce by developing affiliates and influencers as a channel, creating a performance-driven ecosystem that aligns creator incentives directly with B2B demand generation. Unlike the cluttered B2C affiliate space, IndiaMART carved a niche by onboarding 10,000+ industry-specific creators aligned with its B2B core.

Silver in Data Science Technology of the Year for Real-Time Price Exchange

Addressing the issue of price discovery in India's fragmented B2B sector, IndiaMART's Real-Time Price Exchange enables transparent, contextual, and reliable B2B price intelligence. The scattered nature of data and a lack of established benchmarks in the B2B sector lead to varied prices, based on specifications, geography, and market dynamics, thus making manual discovery inefficient and inconsistent. The real-time price exchange addressed this problem by ingesting unstructured buyer–seller interactions across voice, chat, and enquiries, applying LLM-based parsing to extract intent, specifications, location, and price signals, and aggregating these insights using machine learning models to compute dynamic, market-relevant price ranges.

The recognition marks an important milestone in IndiaMART's journey, reinforcing its commitment to AI-led innovation, performance-driven growth, and data science excellence in building a resilient, future-ready marketplace for MSMEs and large enterprises across India.

About IndiaMART:

IndiaMART is India's largest online B2B marketplace for business products and services. IndiaMART makes it easier to do business by connecting buyers and sellers across product categories and geographies in India through business enablement solutions. IndiaMART provides ease and convenience to the buyers by offering a wide assortment of products and a responsive seller base, while offering lead generation and lead management to its sellers.