DSOM Dehradun Hosts Successful SMM & SEO Workshop Led by Founder & CEO Vikash Sharma

2026-07-10 10:24:48 Education

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Dehradun, 24 November 2025 : DSOM (Dehradun School of Online Marketing), Uttarakhand's leading digital marketing institute, successfully conducted a full-day workshop on Social Media Marketing (SMM) and Search Engine Optimisation (SEO) on 24 November 2025. The workshop was led by Vikash Sharma, Founder and CEO of DSOM Dehradun, who is known for his practical training style and strong industry experience.

The workshop aimed to help students, business owners, freelancers, content creators, and marketing beginners understand how digital marketing works in 2025. With rapid changes in social media algorithms, AI tools, and Google updates, there is a growing need for updated skills in SMM and SEO. The session provided practical learning that attendees could use immediately in their businesses, careers, and online projects.

Workshop Overview

The workshop began at 11:00 AM at the DSOM campus. Vikash Sharma opened the session by discussing how digital marketing has changed in recent years and why staying updated is important. More than 150 participants attended, showing a strong interest in digital skills among youth and working professionals in Dehradun.

The entire workshop was designed in a simple, easy-to-understand format so that even beginners could follow each concept clearly.

Highlights of the SMM Session

The first half of the workshop was dedicated to Social Media Marketing. Vikash Sharma explained the role of platforms like Instagram, Facebook, LinkedIn, and YouTube in building brand visibility in 2025. He discussed how short-form videos, trend-based content, and AI-generated ideas have transformed social media strategies.

Topics covered included:

Understanding social media algorithms

Importance of consistent posting

Using reels, shorts, and trending content

Effective hashtag planning

Running targeted ads on Meta platforms

Building a professional online presence

Reading analytics and understanding audience behaviour

Participants also learned how AI tools can assist in content creation, scheduling, caption writing, and competitor analysis.

Highlights of the SEO Session

The second half of the workshop focused on Search Engine Optimisation (SEO). Vikash Sharma explained complex SEO topics in easy language and used live examples to show how websites rank on Google.

Key topics included:

How search engines rank websites in 2025

On-page SEO basics like titles, keywords, and meta descriptions

Keyword research techniques

Importance of mobile-friendly websites and user experience

Off-page SEO strategies, such as backlinks and brand mentions

Google's latest algorithm updates

Local SEO for small businesses

He also explained common SEO mistakes like keyword stuffing, poor content quality, and using low-quality backlinks.

Interactive Activities and Q&A

The workshop included several practical activities to give participants real-world experience. These activities helped them understand how digital marketing works beyond theory.

Hands-on tasks included:

Creating a sample social media plan

Finding keywords for a real business

Live website auditing

Competitor analysis for both SEO and SMM

Participants actively asked questions about increasing website traffic, improving business visibility, building a personal brand, and starting a digital marketing career.

Student Feedback

The workshop received excellent feedback from attendees. Many participants said the session helped them understand digital marketing more practically than online tutorials.

Priya Sharma, BBA Student:
"I finally understood how SEO works. The live keyword research activity clarified many concepts."

Arjun Rawat, Small Business Owner:
"The SMM strategies will help me promote my shop better. I now know how ads and content planning work."

Muskan Singh, Content Creator:
"I learned how to use trends and analytics properly. This workshop cleared many of my doubts."

Rajeev Chauhan, Job Seeker:
"The workshop gave me a strong foundation for starting a digital marketing career."

Nitya Joshi, Freelancer:
"The live SEO audit helped me understand what mistakes to avoid. Very practical session."

Saurabh Verma, MCA Student:
"Both SMM and SEO were explained very clearly. Great workshop experience."

Message from Vikash Sharma

While concluding the workshop, Vikash Sharma shared an inspiring message with all participants. He said, "Digital marketing keeps changing, and those who keep learning will always have an advantage. My goal is to help people in Dehradun develop strong digital skills so they can build successful careers, grow their businesses, or create their own brands online."

He encouraged participants to practice regularly, experiment with tools, and stay updated with industry changes.

About DSOM

DSOM - Dehradun School of Online Marketing is a premier digital marketing institute in Uttarakhand known for its practical training approach. DSOM provides hands-on learning through live projects, expert-led classes, and updated modules. The institute offers training in SEO, SMM, Google Ads, Content Writing, Graphic Designing, and complete Digital Marketing Master's Programs.

For more information about upcoming workshops, admissions, or course details, individuals can visit the DSOM Dehradun campus or check the official website.