Raga by Titan unveils Cocktails, a dazzling new collection for the bold, magnetic and effortlessly chic

17th July, 2025: The night lights dim but you don’t. This is not about fitting in, it is about showing up, shining through and standing tall. Titan Raga, a brand synonymous with exquisite timepieces designed for contemporary women captures this rush and cases it in its timepiece with the launch of its latest collection, Raga Cocktails. With Alia Bhatt as the face of the campaign, Raga by Titan brings together effortless elegance and refined style championing women who own their space, their choices and their sparkle.

A bold new chapter in the Raga legacy, Cocktails features five stunning timepieces, each a conversation starter, striking a medley of glamour and intent. With gracefully contoured forms, luminous sunray dials and crystal studded accents, the collection shines in glistening gold, eclectic blue and pretty pink, dazzling from every angle glimmering with every gesture. What’s more, the collection lends effortlessly to fashion’s favorite power move- stacking, keeping you on trend and amplifying your personal style.

“With Cocktails, we wanted to create something that’s not just elegant, but evocative,” said Ranjani Krishnaswamy, CMO, Titan Watches. “This collection celebrates the fierce individuality of the modern Indian woman, who makes striking sartorial choices, is confident in her being, and is unafraid to be seen. Today, we see a lot of us beautifully carry this paradox of softness and strength. Alia Bhatt dons this duality with grace & tenacity as a person and as an actress, making her an ideal muse for the collection".

To celebrate the launch, Raga hosted an exclusive yet electric evening at Mirage, Mumbai, a glowing tribute to style, sparkle, and sisterhood. Guests were invited to bring a woman who defines strength to them — a friend, sister, or mentor, making the night not just about glamour, but gratitude. The evening’s highlight, The Style Mixer, was a live fashion showcase curated by fashion powerhouse, Anaita Shroff Adajania, where the timepieces were styled across moods, from power-brunch polish to after-dark drama. Each ensemble was elevated by the beautifully crafted watches that brought a dose of refined glamour to the room. Celebrity mixologist Amy Shroff kept spirits high with specially curated cocktails inspired by the collection where each drink was crafted to reflect its mood: complex in flavor, creative in presentation, and unforgettable in experience.

Anaita Shroff Adajania, Fashion Stylist & Creative Director, commented, "We are seeing a resurgence in bold accessorizing, women today are not afraid to shine brighter, layer more and express themselves freely. The Raga Cocktails collection is fierce, feminine and versatile, making it a joy to style these timepieces across moods and moments.”

Step into the world of Raga Cocktails and stir up the night! Priced between ₹42,495 and ₹49,995, the collection is now available at Titan outlets and online at www.titan.co.in.

About Titan

Titan Company Limited ("Titan"), a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), commenced its operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into Jewellery (Tanishq) and subsequently into Eyewear. Over the last three decades, Titan has expanded into underpenetrated markets and created lifestyle brands across different product categories including fragrances (SKINN), accessories and Indian ethnic wear (Taneira). Titan is widely Sensitivity: Internal known for transforming the watch and jewellery industry in India and for shaping India's retail market by pioneering experiential retail.

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