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Sommer Beauty Launches ‘Ride the Wave’ Tubing Mascara, Designed for Ease, Performance & Everyday Life
2025-08-08 08:25:39
Lifestyle
379
17th July, New Delhi, India – Sommer Beauty, a clean, vegan, homegrown brand, has unveiled its latest innovation "Ride the Wave Tubing Mascara", a product designed for performance, comfort, and everyday ease.
Crafted for those who want more from less, Ride the Wave is a tubing mascara that delivers long, full lashes with a smudge-proof formula that lifts, separates, lengthens, and volumizes — all while feeling feather-light on the eyes. With this launch, Sommer Beauty continues to build on its mission of creating intentionally effective products that simplify beauty routines without compromising on results.
"At Sommer, we've always believed that beauty should feel effortless," shares Sonali Kuruvilla, Founder of Sommer Beauty. "We didn't want to just make a good mascara, we wanted to rethink the entire experience. From the first swipe to the way it comes off at the end of the day, Ride the Wave is weightless, buildable, and designed to move with you, all day, every day."
Formulated with sensitive eyes in mind, this mascara is free from fragrance, parabens, mineral oil, sulphates, phthalates, and other common irritants. Its flexible wand and precisely arranged bristles ensure smooth, clump-free application from root to tip. Removal is just as easy, all it takes is warm water and a gentle cleanser.
Key Features:
• Tubing formula: smudge-resistant, water-resistant, long-wear
• Lightweight, buildable, and safe for sensitive eyes
• Free from fragrance, parabens, sulphates, phthalates, and mineral oil
• Vegan and cruelty-free
• Flexible precision wand for root-to-tip definition
• Removes effortlessly with water and your regular cleanser
With Ride the Wave, Sommer Beauty brings its signature philosophy, thoughtful formulation meets everyday functionality - to a mascara that fits seamlessly into everyday life and makes you look effortlessly elevated.
Company :-Sass Communications
User :- Simran Sharma
Email :-simran@sassc.co.in
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