Klook's 'The Best You' Campaign Inspires Personal Transformation Through Travel, Featuring Bharti Singh

New Delhi, 11th July 2025: Klook, Asia's leading platform for experiences and travel services, unveiled its latest campaign, "The Best You," a compelling invitation to rediscover joy, purpose, and personal connection through travel. Fronted by India's beloved Queen of Comedy, Bharti Singh, the campaign reimagines travel as a deeply personal journey—where spontaneity, self-discovery, and soulful moments take center stage.

In an impactful extension of this campaign, Klook has partnered with Times Black ICICI Bank Credit Card, an exclusive rare metal card for India's most discerning consumers, to offer cardholders curated international travel privileges and elite access to premium experiences. This strategic collaboration underscores Klook's commitment to elevating how modern Indian travelers explore the world. Times Black cardholders will gain immediate access to several exclusive benefits through the Klook platform, including preferential pricing on experience bookings, priority access to sold-out attractions, and dedicated customer support.

More about the 'The Best You'

Having navigated her share of challenges in the entertainment industry, Bharti has always lived life on her own terms. Her story is one of resilience and reinvention, from breaking barriers as a female comedian to creating a home filled with love and laughter.

"Not many know the journey it took for me to find my place in this industry," Bharti reflects. "Over the years, I've heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space—to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart." she added.

For someone who's spent her life making millions laugh, it's the simple, unfiltered moments that now bring Bharti the biggest smiles— a silly detour; a quiet night under the stars, the thrill of trying something for the first time. Because sometimes, the best laughter is the one that surprises even her.

Through this campaign, travel becomes her way of carving out time for herself, embracing joys, and finding inspiration in the unfamiliar—one experience at a time.

"The Best You campaign is more than just activities or things to do — it's about stealing those little moments from life that create unforgettable experiences. It's a chance to rediscover more joy, more freedom, and most importantly, more of YOU," said Shivam Tyagi, Marketing Lead, Klook India and Middle East. "Today, more than ever, people are looking for something real — a break from routine, a sense of connection."

He added, "Travel isn't just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. That's what we aim to bring to life with BEST YOU — not just great itineraries, but meaningful experiences that stay with you."

Both organizations anticipate the partnership will drive significant engagement among Times Black's exclusive cardholder base while expanding Klook's presence in India's luxury travel segment. The collaboration includes plans for future enhancements such as exclusive event access, limited-edition experience packages, and expanded geographic coverage across emerging destinations.

About Times Black ICICI Bank Credit Card
Times Black ICICI Bank Credit Card is an exclusive rare metal card crafted for discerning individuals who demand exceptional experiences. The card unlocks a world of unparalleled premium privileges including elite travel benefits, luxurious lifestyle experiences, and dedicated concierge services. With carefully curated advantages and personalized service delivery, Times Black ICICI Bank credit card makes every moment exceptionally rewarding for India's most sophisticated consumers.

About Klook

Klook is Asia's leading travel and experiences platform, offering over 500,000 curated activities, tours, local transport, and unique stays across 2,700+ destinations. Founded in 2014, Klook helps travelers discover and book joyful, meaningful experiences easily through its app and website.
Globally, Klook serves millions of travelers annually and partners with top-tier travel brands, attractions, and service providers to deliver high-quality offerings. In India, the Gurugram-based team focuses on accelerating outbound travel through localized campaigns, impactful strategies, and data-driven insights—empowering Indian travelers to explore the world with confidence and ease.

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