infiniX360 Hosts “Google Ads Workshop for Business Owners” in Chennai

2025-07-22 11:22:51 Business

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Chennai-based digital agency, Infinix360 had hosted its first exclusive workshop titled as Google Ads Workshop in Business Owners to empower the local business entrepreneurs with valuable publishable assets on digital advertising. There were startups and retail brands as well as service based businesses.

The Event Synopsis
The workshop hosted on 21/06/25 at Zeft Business School Pallikaranai was designed to make Google Ads less complex and provide entrepreneurs with useful tools to manage and scale their advertising campaigns. A mix of walkthroughs and campaign audit coupled with live discussions were also a part of the session to help the participants to take control of their digital ad budget.

Important Points
Ad Campaign Structure & Set up: Clear guidelines on creating campaigns that perform with high results
Reaching the Right Audience and Bidding: Getting the Right Wrong Without Running Overspend
Live Campaign Audits: Live optimisation hints of the ongoing advertisements by the participants
Professional Q&A: Interesting session by Google Ads certified professionals

Professional Perspective
The session was headed by the founder of infinix360 Venkatesh Paneerselvam, who is a certified Digital Marketing specialist. In his speech he said, "the workshop is not a selling place of services." It aims at training business owners on how to cease to waste their advertising funds and start to develop winning advertising campaigns. Small brands may win against larger competitors provided that they possess the right information.

Feedback by the audience
The participants praised the session to be practical, simple, and close to real-world contexts. It is said that a lot of people left the session with templates and actionable points that they could apply in their advertising campaigns, and an additional checklist to make them feel more confident in running their own campaigns.

One of the participants who is an e-commerce founder in the local area has had experience working with agencies and admitted she never knew what they were doing. I am now more in control of my advertising strategy.