Savana is Celebrating Loyalty with the 'Savana Anniversary Sale' and Exclusive Rewards

2025-06-29 09:03:16 Business

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New Delhi, May 2025 – Savana, the fashion-forward brand, is celebrating its first anniversary with a landmark campaign that celebrates loyalty and reconnects with the vibrant Urbanic community. The campaign, "Savana Turns 1 – Loyalty Comeback Celebration", runs from 12 to 25 May 2025, marking a milestone as Savana builds on Urbanic's six-year legacy in India.

With the central theme "6 Years of You", Savana is spotlighting its longstanding customers, offering surprise Wallet Cash of up to ₹5000 based on their past shopping history—a first-of-its-kind reward to recognise true loyalty.

Highlights of the Anniversary Celebration:
1. Surprise Wallet Cash (Up to ₹5000)
In a bold move that sets a new benchmark for loyalty rewards, Savana is rewarding legacy customers with surprise Wallet Cash based on past orders placed on Urbanic or Savana- ₹10 per item purchased over the past six years.

Once users log in, they'll receive a mystery Wallet Cash prompt revealing how much they've earned. The more a customer has shopped, the more Wallet Cash they receive—a unique way of saying, "Your loyalty just paid off."

Some reactions from users already engaging with the campaign:

"They tracked my old orders and gave me Wallet Cash—this is wild!"

"Turns out, every item I bought has earned me real Wallet Cash. Didn't know shopping could be this rewarding."

"I got Wallet Cash just for shopping years ago. Isn't that insane?"

2. Launch of 'Savana Premium' (₹99/year)
In addition to Wallet Cash rewards, Savana is also launching Savana Premium, an annual membership programme that offers:

Free shipping

Exclusive deals

Early access to new drops

VIP event invites

As a special anniversary gesture, Savana Premium is free for all legacy Urbanic customers during the campaign window.

With the campaign hook "Your loyalty, rewarded like never before", Savana Premium is designed to strengthen long-term connections and elevate the shopping experience for its most dedicated users.

The campaign will be amplified across digital platforms with the hashtag #SavanaisOne, celebrating the community that has shaped the brand's journey.

About Savana:

Savana is one of the fastest-growing fashion platforms, headquartered in London and committed to delivering high-quality, trend-forward apparel and accessories. Known for combining contemporary design with mindful practices, Savana champions inclusivity, accessibility, and innovation in the global fashion space.

Backed by a strategic and data-led approach, Savana continues to evolve as a leading destination for fashion-conscious consumers, always placing the community at the heart of its journey.