DS Group Unveils Läderach’s Global Sensation FrischSchoggi Dubai in India

2025-03-26 11:05:00 Business

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New Delhi, 25 March 2025 – The Dharampal Satyapal Group (DS Group), a multi-business corporation and leading FMCG conglomerate, and the exclusive Indian partner of Swiss luxury chocolatier Läderach, has announced the global debut of its Limited Edition FrischSchoggi Dubai. This extraordinary reinterpretation of the viral Dubai Chocolate phenomenon will be available exclusively in India from 24th March 2025 at New Delhi’s DLF Emporio and Chanakya Mall, and Mumbai’s Jio World Plaza, be available till the stocks last. This new creation reinterprets the world-renowned Bircher Müesli into a chocolate delight.

World Chocolate Master Elias Läderach focuses on freshness and the highest quality ingredients for his Dubai chocolate.

Lucky chocolate enthusiasts who secure a purchase of the limited hand-made batches will experience a redefined taste sensation, crafted by none other than World Chocolate Master Elias Läderach.

On the launch, Ms. Sanskriti Gupta, Läderach India, said, “We are thrilled to introduce Läderach’s FrischSchoggi Dubai to India, the first luxury Pistachio Kunafa in India, offering a truly exclusive taste experience for chocolate lovers. FrischSchoggi Dubai is a bold, luxurious reinvention of a globally celebrated chocolate. Our dedication to crafting fresh, high-quality chocolate remains at the core of our innovations. With the growing demand for premium chocolates in India, we are excited to bring these exceptional creations exclusively to this market.”

While Dubai Chocolate has captured global attention, FrischSchoggi Dubai elevates the trend with Läderach’s signature commitment to freshness and the highest quality ingredients. Hand-crafted with meticulous attention to detail, this masterpiece features:

A creamy, crunchy core of roasted pistachio, interwoven with kataifi filo (angel hair) dough, enveloped in the finest fresh Swiss milk couverture.
Vibrant pistachio chocolate stripes, hand-decorated onto each FrischSchoggi slab, paying homage to its Middle Eastern inspiration.

The result is not just another Dubai chocolate—it’s a celebration of Läderach’s legacy of quality and innovation. Due to the exclusivity of the product, only limited stock will be available each day, ensuring as many shoppers as possible can experience it during its exclusive run. Customers are limited to one full slab per person per day.

FrischSchoggi: A Legacy of Freshness

Unlike mass-produced chocolate, Läderach prioritizes high-quality, natural ingredients. Its signature FrischSchoggi (fresh chocolate) guarantees unmatched freshness with each hand-made slab, as the brand controls the entire process—from sourcing cocoa beans to crafting the final product. Every FrischSchoggi slab features Läderach’s Swiss-made couverture chocolate, renowned for its smooth texture and superior taste, ensuring an exceptional experience from bean to bar.

About DS Group

The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG conglomerates with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Society Of Salad, Birthright, LuvIt, Chingles, Namah are some of the leading brands, the Group proudly shelters today.

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.

About Läderach–chocolatier suisse:

Freshness, craftsmanship, Switzerland - that's what the Swiss chocolate manufacturer Läderach - chocolatier suisse stands for. Founded in 1962, the family-owned company has over 1,700 employees from more than 50 countries across the group and is headquartered in the canton of Glarus in Switzerland. Läderach oversees the production process from the cocoa bean to the store counter and produces exclusively in Switzerland. As one of only a few premium suppliers, the company thus guarantees sustainable quality from the cocoa bean to the end product. The handcrafted premium products are offered in over 150 of the company's own chocolateries with sales locations in 18 countries, as well as through franchise partners in the Middle East and Asia. Chocolate lovers can also conveniently order the specialties from Switzerland in the online store