Gramiyaa Secures Rs 7.2 Crore in Pre-Series A Funding

2025-03-26 09:08:34 Business

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Bengaluru, 25th March 2025: Gramiyaa, a vertically integrated cold-pressed oil brand, has raised Rs 7.2 crore in an equity Pre-Series A round led by Homegrown Ventures, alongside Campus Fund and Mumbai Angels. Demonstrating strong investor confidence, all three investors have reinvested in the company just a year after the seed round in March 2024. This move highlights the growing demand for non-refined, high-quality oils in India and reinforces Gramiyaa's leadership in this evolving category.

Gramiyaa is set to achieve ₹36 crore in annual recurring revenue (ARR) by March 2025, further strengthening its position as the go-to brand in India's evolving cold-pressed oil market. With this new round, the company is poised to expand production, build brand awareness, and solidify its leadership in the segment.

Founded by third-generation oil maker Sibi Manivannan, Gramiyaa is a wood cold-pressed oils. The company operates its own state-of-the-art manufacturing facility, ensuring consistency, hygiene, and process integrity.

With this fresh capital infusion, Gramiyaa is expanding its production capacity to 4 lakh litres per month, positioning itself as the largest producer in the segment. To support this growth, the company is enhancing its sourcing capabilities and streamlining manufacturing processes to deliver consistent, high-quality oils at scale. This expansion will also strengthen Gramiyaa's distribution channels, including its D2C platform, offline retail, and its fastest-growing sales driver — quick commerce. These efforts will enable the brand to meet rising consumer demand more efficiently and effectively.

"The cold-pressed oil category in India is no longer a niche; it's evolving into a robust market driven by consumer demand," said Nader Amiri, General Partner at Homegrown Ventures. "Gramiyaa isn't just riding this wave; they're shaping it by setting new benchmarks in quality and transparency. Reinvesting in them was an easy decision given their exceptional team and remarkable progress."

While cold-pressed oils have historically been associated with small-scale production and fragmented supply chains, Gramiyaa is redefining the category through structure and scale. By prioritizing vertical integration and manufacturing excellence, Gramiyaa ensures consumers receive high-quality oils made from premium seeds—free from the inconsistencies that often affect the segment.

Mohamed Yaseen, Co-Founder of Gramiyaa, stated, "This investment reinforces our commitment to owning our production process, which is key to maintaining consistent quality as we scale. The funds will also support our efforts to build brand awareness and further establish Gramiyaa as a leader in the healthy cooking oils segment."

As health concerns rise both in India and globally, consumers are increasingly shifting towards healthier food choices. Gramiyaa's commitment to producing pure, high-quality oils addresses this growing demand, positioning the company as a key player in promoting healthier cooking alternatives.

About Gramiyaa

Gramiyaa is a vertically integrated cold-pressed oil brand known for its unwavering commitment to quality. Combining traditional wood and stone mills with modern, hygienic facilities, Gramiyaa ensures authentic extraction with the highest standards of safety and consistency. Offering a wide range of cold-pressed oils, Gramiyaa reaches consumers through its D2C platform, key retail outlets, e-commerce and quick-commerce channels. With a relentless focus on product excellence and customer trust, Gramiyaa is fast becoming a household name for cold-pressed cooking oils in India and beyond. Learn more at www.gramiyaa.com.

About Homegrown Ventures

Homegrown Ventures is a venture capital firm dedicated to empowering early-stage CPG startups with capital, mentorship, and strategic support, focusing on innovation and scalability. Learn more at https://homegrowncpg.com/.

About Campus Fund

Campus Fund is a student-led venture capital firm investing in high-potential startups across India, nurturing the next generation of entrepreneurs with resources and expertise. Learn more at https://campus.fund/.

About Mumbai Angels

Mumbai Angels is a leading angel investment network in India, backing promising early-stage companies with funding and hands-on guidance to drive growth.