Better Nutrition onboards Adgcraft as its PR partner

New Delhi, March 20, 2025 – Better Nutrition, India's first Biofortified food brand endorsed and invested in by prominent figures such as Olympic medalist PV Sindhu and MasterChef Pankaj Bhadouria, as well as featured on Shark Tank India Season 4, announces the appointment of Adgcraft as its PR partner. Adgcraft recently took on the brand mandate for Better Nutrition overseeing the planning, management, and execution of all PR activities to enhance the brand's media presence nationwide.

With a proven track record of crafting impactful brand messaging and innovative campaigns, this partnership further expands Adgcraft's client portfolio. The agency's expertise in the Indian FMCG sector and strong media relations will be key in strengthening the media presence of Better Nutrition.

Prateek Rastogi, Co-Founder of Better Nutrition, expressed his enthusiasm about the partnership, stating, "At Better Nutrition, our goal has always been to provide natural solutions to the prevalent nutrition deficiencies in everyday diets. Partnering with Adgcraft allows us to communicate our mission more effectively and reach a broader audience. We are confident that this collaboration will help us to reach our target audience more effectively."

Echoing this sentiment, Abhinay Kumar Singh, Founder and Managing Director of Adgcraft, said, "We are delighted to join hands with Better Nutrition, a company that aligns with our values of innovation and positive societal impact. Our team is committed to crafting communication strategies that not only enhance brand perception but also contribute to the greater good. Together, we aim to highlight the importance of natural, nutrient-rich diets and support Better Nutrition's vision of a healthier India."

Better Nutrition focuses on addressing the nutrition gap in everyday diets by offering biofortified grains naturally rich in essential nutrients like zinc, iron, protein, and calcium. Through sustainable farming practices and collaboration with over 15,000 farmers, the company ensures that its products are both nutritious and environmentally friendly.

About Adgcraft

Adgcraft, established in 2021, has rapidly grown into one of India's most trusted PR agencies, providing integrated services that amplify brand presence and connect effectively with target audiences. With a team of over 36 members and offices in multiple cities, including Noida, Lucknow, Surat, Bangalore, and Mumbai, Adgcraft specializes in transforming brand stories into powerful campaigns that create meaningful connections.

About Better Nutrition

Better Nutrition is committed to addressing the nation's nutritional challenges by offering biofortified grains that are naturally enriched with essential nutrients such as zinc, iron, protein, and calcium. By collaborating with over 15,000 farmers and fostering a growing network of rural micro-entrepreneurs, Better Nutrition strives to make nutrient-rich grains accessible to every Indian household, thereby enhancing energy, immunity, and overall health without necessitating significant dietary changes. The company has garnered recognition for its innovative approach, including securing investment from prominent figures like PV Sindhu and featuring on platforms such as Shark Tank India Season 4. Headquartered in Lucknow, Uttar Pradesh, Better Nutrition continues to lead the way in promoting health and wellness through its range of biofortified products.

Company :-Adgcraft

User :- Ankita Kumari

Email :-prasadankita0802@gmail.com