Aqualogica Takes on the Sun with a Witty Twist in ‘Feels So Light, Shields So Right’ Campaign

2025-05-20 05:33:45 Business

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6th March 2024: Aqualogica, the Gen Z brand under Honasa Consumer's portfolio known for its lightweight yet effective skincare solutions, has launched a bold and witty new campaign, 'Feels So Light, Shields So Right.' The campaign positions Aqualogica's Glow+ Dewy Sunscreen as the ultimate defense against the sun's relentless challenges.

The campaign film uniquely personifies the sun as Mr. Sun, a fiery and overconfident force who relishes making people rush for shade. He watches as beachgoers hide under hats and umbrellas, feeling smug, until he meets a fearless, unbothered Gen Z Gen-Z girl who doesn't flinch. With Aqualogica Glow+ Dewy Sunscreen, she smoothly applies the extremely lightweight formula without compromising on sun protection with SPF 50, staying calm and confident. Her effortless move shuts down Mr. Sun's attempts to scare her, proving that sun protection can be easy and fearless. With CGI bringing Mr. Sun to life, enhancing the visual storytelling the campaign cleverly highlights how sun care is no longer about fear but effortless confidence, making Aqualogica the go-to choice for modern consumers.

Speaking about the campaign, Anuja Mishra, EVP and Chief Marketing Officer at Honasa Consumer Ltd., said, "For years, sun protection has felt like a hassle with thick, greasy sunscreens that weigh you down and make you think twice before stepping out. But today's consumers, especially Gen Z, don't want to be held back. 'Feels So Light, Shields So Right' reflects this shift, celebrating a carefree, unbothered approach to sun protection. With Aqualogica Glow+ Dewy Sunscreen, we're not just offering high-performance SPF but also the freedom to enjoy the sun without hesitation. It's lightweight, powerful, and designed for those who want to live life unfiltered and unafraid, making sunscreen a natural, everyday essential with no stress, no second thoughts."

Beyond sun care, Aqualogica remains committed to offering Lightweight yet Effective skincare solutions. From lightweight moisturizers to refreshing, hydrating body mists, each product is designed to complement an active lifestyle, ensuring that skincare remains effortless, effective, and never a burden.

About Aqualogica

Aqualogica is a hydration-based skincare brand from the house of Honasa Consumer Ltd. The brand was created to solve one of the most neglected skincare concerns - hydration. Bringing the best of the science of actives coupled with fruit extracts, Aqualogica's formulations provide the ultimate boost of hydration. With over 25 SKUs, the brand has launched two ranges - Hydrate+ with Coconut Water & Hyaluronic Acid and Glow+ with Papaya and Vitamin C as key ingredients and is currently retailing across its own D2C channel, www.aqualogica.in, and marketplaces like Amazon, Nykaa, Flipkart, Purplle, and others.

About Honasa Consumer Limited

Honasa Consumer Limited is a purpose-driven brand house building the future of personal care and beauty. The company has created a portfolio of digital-first brands, including Mamaearth, The Derma Co., Aqualogica, Bblunt, Dr Sheth's, and Staze, based on a customer-insights-led innovation strategy. With more than 100,000 FMCG retail locations and a vast omni-channel distribution network that covers 18,000+ pin codes in India, Honasa's products are accessible to customers across 700+ districts across the country.