ASICS takes center stage at New Delhi Marathon's historic 10th Edition

New Delhi, India, February 24, 2025 – ASICS, the global Japanese sportswear brand, embraced the vibrant spirit of running community being the official sports goods partner of the Apollo Tyres New Delhi Marathon, celebrating the milestone of its 10th edition. The marathon held on February 23rd, Sunday, witnessed an overwhelming response bringing together more than 25,000 participants from across the country, united in their passion for running. ASICS’ athlete Harmanjot Singh claimed victory in the Half Marathon, elevating the significance of this historic event.

The remarkable 2025 edition of this marathon highlighted ASICS' unwavering commitment to transform the wholistic running experience. The brand promoted active lifestyle and empowered both elite athletes and casual runners to push beyond their limits by providing revolutionary footwear, apparel, and accessories. This innovative running gear embodies the true spirit of endurance that defines marathon running. As the runners crossed the finish line, they carried forward a legacy that continues to shape and elevate the fitness culture of Delhi.

Mr. Rajat Khurana, Managing Director, ASICS India, said, “We are delighted to continue this association with the Apollo Tyres New Delhi Marathon for the second consecutive year. This association reinforces ASICS’ vision of promoting wellness and active lifestyle through running. At ASICS, we believe in the transformative power of running and its ability to inspire people to achieving their individual fitness goals. The overwhelming participation and spirit showcased by Harmanjot Singh, who claimed victory in the Half Marathon, truly embody our philosophy of ‘A Sound Mind in a Sound Body. We remain committed to supporting the running community in India and providing world-class performance gear to help athletes achieve their best.”

Mr. Nagraj Adiga, Chairman and Managing Director of NEB Sports, added, “The partnership between ASICS and the Apollo Tyres New Delhi Marathon is a perfect synergy of performance, endurance, and dedication. ASICS’ commitment to providing world-class running gear elevates the race experience for participants and further strengthens India’s growing marathon culture. It’s truly humbling to witness participants from across India and beyond coming together in Delhi to be a part of this marathon event.”

ASICS’ remarkable expansion in the running space continues to solidify its position as the preferred choice among runners, professional athletes and fitness enthusiasts worldwide. With a range of technologically advanced products and initiatives like the ASICS Running Club, the brand is dedicated to fostering a supportive and inclusive running community across India.

About ASICS:

Anima Sana In Corpore Sano, meaning ‘A Sound Mind in a Sound Body’ is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949, more than 70 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as athletic and SportStyle-inspired footwear, apparel, and accessories.

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