Volkswagen India Inaugurates New Sales Touchpoint in Ludhiana, fortifies its Growth Story in Punjab

February 10, 2025, Mumbai: Volkswagen India has announced the inauguration of a sales touchpoint in Ludhiana, Punjab. Located at Ferozepur Road, Volkswagen Ludhiana marks an important step in the brand’s strategy to strengthen its presence in the region by offering enhanced accessibility to its premium product portfolio.

The Volkswagen Ludhiana outlet will feature a three car display, featuring the brand’s leading models – Taigun, Virtus and Tiguan. Managed by Mr. Saravdeep Lally and serviced by a team of 10 professionals, Volkswagen Ludhiana is committed to delivering an exceptional customer experience. This strategic addition to the brand’s network in Punjab brings its presence to 11 sales and seven service facilities, further cementing its commitment to serve the region’s growing demand for premium German-engineered cars. The expansion also reflects the strategic focus on providing customers with easy access to GNCAP 5-star safety rated cars as well as the globally best-selling models from Volkswagen.

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said, “The launch of Volkswagen Ludhiana is a significant step towards our Punjab growth story. Last year, we were able to establish a growth of 26 % in the state with customers in Punjab looking to own premium mobility solutions that really redefine the thrill of driving. As Ludhiana is a thriving territory for us, we are excited to make the Volkswagen experience even more accessible to our customers here, ensuring a seamless and personalized experience of our powerful, safe and feature loaded cars. This expansion underscores our commitment to creating a premium
automotive destination that reflects the aspirations of Ludhiana's discerning customers.”

Mr. Tarsem Singh Lally, Managing Director, Lally Motors Pvt. Ltd., added, “We are happy to bring the thrilling experience of driving a Volkswagen to our esteemed customers in Ludhiana (Ferozepur Road) to cater and service the Ferozepur Road and South City customers with a team of highly trained professionals, we are prepared to offer an exceptional car buying experience and look forward to being an integral part of the growing Volkswagen footprint in the region. This is our ninth Volkswagen Showroom in Punjab & the Tri-City Region”. Volkswagen India continues to deliver an ownership experience that reflects its global standards of quality and reliability.

About the Volkswagen brand

Volkswagen, a leading carmaker in Europe, sells its broad model range, from the Up! to the Touareg, in more than 150 countries worldwide. The brand, globally, is forging ahead consistently with the further development of automobile production. E-mobility, smart mobility and the digital transformation of the brand are the key strategic topics for the future. In 2019, the brand unveiled its first ever e-mobility offering ID.3 for the European market, based on Volkswagen’s MEB platform. In India, Volkswagen currently offers Taigun, Tiguan and the new Virtus.

Company :-Value 360 Communications Private Limited

User :- Neeraj Atri

Email :-neeraj.atri@value360india.com