Codilar Technologies Hosts an Insightful Webinar on The Future of Retail

2024-10-03 05:44:38 Technology

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Bangalore, India – July 5, 2024 – Codilar Technologies, a leading name in e-commerce development and digital transformation, successfully hosted an exclusive webinar titled "The Future of Retail: Emerging Trends and Role of Technology" on June 25, 2024. The event brought together industry experts, thought leaders and enthusiasts to discuss the present-day retail landscape and what the future holds for the market as more technological innovations and advancements take place.

The webinar kicked off with an introduction by Hazeem Hanif, Account Manager at Codilar, who set the stage by highlighting the rapid changes in the retail industry. The discussion revolved around several key trends and technological advancements that are redefining retail, including the transformative impact of Artificial Intelligence.

A significant focus was placed on omni-channel retailing and the shift towards seamless integration of online and offline channels, from showrooms to WhatsApp and hypermarkets. Strategies for creating a cohesive customer journey across multiple touchpoints were shared, with a strong emphasis on the importance of a unified commerce technology.

The panel also addressed the growing significance of customer experience in retail. Topics included AI-driven product discovery and generative AI’s impact on improving customer experience and customer engagement while also focusing on the possibility of enhanced customer interaction through AI. One of the esteemed keynote speakers, Ashwin Santanagopalan emphasized, “Generative AI is probably the biggest technology that is going to have a significant impact on the retail industry.”

Apart from Ashwin, the panel had two more keynote speakers and two guest speakers. Here’s the full list:

Keynote speakers
Yazdan Irani: Director, Global Partnerships at Fynd
Mairaid Harte: Head of Partnerships, EMEA at Klevu
Ashwin Santanagopalan: Global Director, Product Marketing at Freshworks

Guest speakers
Mostafa T.: General Manager at Wego
Vasim Salim: Head of Ecommerce and Marketing at Hotpack Global

The dynamic panel shared their unique perspectives on the future of retail, touching on the importance of customer-centric approaches and the impact of global trends and technologies, shaping and re-shaping the world of retail, both online and offline.

While the keynote speakers shared their presentation, containing real-world case studies, it illustrated a clear picture of how employing the latest technologies and trends leads to success in the retail business. However, the significance of picking the right technology for the right solution was also underscored.

“It’s about really drilling down to what key requirements you need and then picking the right technology, not picking technology first and then fitting the business needs to that.” - Mairaid Harte, Head of Partnerships, EMEA at Klevu.

Mairaid also shared fascinating statistics from a YouGov report that stated that only 3% of British adults have not shopped online in the past six months, which showed a huge inclination towards online shopping in the post-COVID-19 era.

The webinar was a one-hour guide to retail mastery as it covered a wide range of topics from delivering superior shopping experiences to acquiring customers. Moreover, an interactive Q&A session was arranged where attendees engaged with the speakers with their queries and concerns.

The thought-provoking questions from the audience resulted in insightful discussions, offering in-depth understanding and practical takeaways for businesses looking to stay ahead in the cut-throat competition of retail.

Along with being extremely informative, the webinar was also fun and engaging. Participants enjoyed interactive polls and live presentations that made the event lively and memorable.

Codilar Technologies' webinar on "The Future of Retail: Emerging Trends and Role of Technology" provided actionable insights and valuable strategies to succeed in the rapidly transforming retail industry. The event engraved Codilar's commitment to innovation and thought leadership in delivering cutting-edge e-commerce solutions and digital experiences. Those who missed the webinar can learn more about the event from the webinar recap published on Codilar's website, or you may watch the entire webinar on Codilar's YouTube channel. Stay tuned for more exciting news and events from Codilar by following them on social media.

About Codilar Technologies
Codilar Technologies is a premier digital experience provider, specializing in Magento development, Adobe Cloud Solutions, UI/UX design, and digital transformation services. Delivering high-quality solutions for more than 9 years, Codilar empowers organizations and enterprises to transform their e-commerce efficiency and operations.