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Talent Ka Maha Utsav Pre-Season impact-films wow audiences during 77th Cannes Film Festival



2024-07-23 11:16:55 Art & Entertainment

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Talent Ka Maha Utsav Pre-Season made remarkable inroads during the 77th Cannes Film Festival held from May 14, 2024 to May 25, 2024 with screening of five-films made under Cinema For Cause on diverse issues like Covid-19, Cleanliness, Environment & Energy Conservation, Parenting, Education & Mental Health.

Amit R Agarwal the founder of #TKMU or Talent Ka Maha Utsav said that he has been attending Cannes since 2009 when only about 30 to 40 Indians came, today after 15-years Cannes sees about 500 Indians every year. "These aren't just filmmakers or top actors, but also influencers, aspiring actors and film-makers that want to up their profile. I appreciate the fact that these actors, creators, influencers, even crew was game to create shorts and content."

On being queried, is the global slowdown in the movie-biz a reason for cast and crew willing to collaborate and create films and content. Agarwal said that though he was shocked at the very low-key market at Cannes 2024, he feels that people in the film-industry are realizing the fact that they have to think, as-well-as work, out-of-the-box if they really wish to succeed in a hugely and fiercely competitive industry. "For me this was the best Cannes in 15-years. I got concrete deals from producers in the US, Australia and Thailand."

Rekha Vohraa of Rekhaa Vohraa foundation and on the board of Talent Ka Maha Utsav said that cinema is a very powerful tool, but how many films are made responsibly to better the society, almost none. "I really liked the idea, when Amit told me about taking concrete steps to better the society through films. The way he has motivated children to excel, shows the huge gap in parenting and school-education."

Sarah, a fast emerging actress and producer in the EU supports #TKMU's 'Cinema For Cause' movement
Elaborating it, Amit Gupta, founder, Gem Mines and on the board of Talent Ka Maha Utsav added, "what does children do today. Go to school, come back and get on their computer to play games, or social media to chat with friends. Parents are too busy to look what the children are doing. There is no physical activity. It is time we think are we making the future generation responsible citizens."

On being queried about parties and red carpet, Agarwal said he has done them 'n' number of times, "so I cut them to only two red-carpets and about five parties in a day. I will be back in Cannes in 2025 to kick-off Talent Ka Maha Utsav Season 1".

On being queried about one achievement that he takes away from the 2024 edition of Canes Film Festival, "I have a complete eco-system of production, distribution and marketing of films, I am helping other producers, filmmakers and actors as well to achieve more than what they aspire for. That is my biggest achievement."

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