Hyundai Motor India launches 'I Choose Hyundai' Brand Campaign

Gurugram, June 21, 2024: Hyundai Motor India Ltd. (HMIL) launched its new brand campaign, 'I Choose Hyundai'. This multi-product campaign highlights Hyundai's diverse product lineup, driven by customers across India, under the narrative #IndiaDrivesHyundai. Hyundai Motor India has consistently prioritized customer needs and comfort, ensuring peace of mind and a smooth ownership experience.

The 'I Choose Hyundai' campaign showcases why India chooses the Hyundai brand, emphasizing the wide range of models, transmissions, features, and fuel options available. To resonate deeply with regional audiences, the TVC is presented in six regional languages: Bengali, Kannada, Malayalam, Marathi, Tamil, and Telugu, ensuring a powerful and lasting impact across diverse geographies. The campaign film features a series of Hyundai products driven by a diverse set of customers, all choosing Hyundai products for its ease of mobility, extensive service network, advanced technology, comfort, convenience, and safety.

Speaking about the campaign, Mr. Tarun Garg, COO, Hyundai Motor India Limited, said: "Our latest campaign, 'I Choose Hyundai', exemplifies HMIL's unwavering commitment to curating innovative, customer-centric marketing initiatives. Showcasing our entire product line, this campaign will help us connect with our target audience in a more meaningful way, driving brand awareness. With a customer-first approach, the 'I Choose Hyundai' campaign highlights the wide range of Hyundai products suitable for a diverse set of customers, making every drive an enjoyable journey. It underscores that Hyundai products meet every aspect of choice, providing not just quality and reliability, but also the peace of mind that comes with driving a trusted brand. Through this campaign, we aim to strengthen our connection with existing customers and forge new bonds with a wider audience, enriching their ownership journey."

These films, characterized by the unique propositions of each Hyundai product, showcase the vehicles' capabilities and the emotional connection customers develop with Hyundai. The TVC features various age groups and situations, demonstrating that whether it's a hatchback, sedan, EV, or SUV, there is a Hyundai product for everyone, no matter the number of occupants or the type of adventure. The new campaign will be promoted across multiple channels including TV, digital, and social media platforms such as YouTube, Facebook, and Instagram.

HMIL's customer-centric approach focuses on providing excellent ownership experience and support to the customers at every level of interaction.

Safety: With 'Safety-for-all' as the utmost priority for HMIL, 6 Airbags, seatbelt reminder and 3-point seatbelt are provided as standard across all variants. Further, 7 Hyundai models (IONIQ 5, TUCSON, CRETA, CRETA N LINE, VERNA, VENUE N LINE and VENUE) come with ADAS features.

Advanced Technology: To enhance customer experience, our passenger vehicles are equipped with various technology-enabled features such as our connected car platform-Bluelink, which provides services include remote operations, live tracking, vehicle status, trip history, real time traffic and hands free calling assistance.

Diverse Choices: HMIL continuously strives to be the customer's first choice by having a wide range of SUVs (EXTER, VENUE, VENUE N LINE, CRETA, CRETA N LINE, ALCAZAR, TUCSON & IONIQ 5), providing wide choice of transmission (MT, AMT, AT, IVT & DCT) and multiple engine fuel options (Petrol, Diesel, CNG & Electric) for the customers.

Peace of Mind: With over 1372 sales points and 1557 service touch points, as on May 31, 2024, HMIL is committed to customer satisfaction and deliver value to owners of Hyundai products.

Future Ready: Hyundai's digital ecosystem reflects their customer centric approach. With Hyundai Click to Buy, customers get a hassle free end-to-end online buying experience and can further avail additional benefits through the MyHyundai App.

Hyundai Motor India Product Range

Hatchbacks: Hyundai Grand i10 NIOS and Hyundai i20- A definition of practicality, with exuberant design and advanced technology bringing ease to your life.

Sedans: Hyundai VERNA and Hyundai AURA- Combines modern aesthetics with contemporary craftsmanship. These Hyundai sedans are meticulously designed to make long journeys as comfortable as short hops across the city.

SUVs: Hyundai CRETA, EXTER, VENUE, TUCSON and ALCAZAR: Symbolizing leisure along with outdoor travel in the perfect Hyundai SUV. These products present a modern take on the Hyundai SUV Life.

N Line: Hyundai i20 N Line, Venue N Line, Creta N Line: Designed for thrill seekers, Hyundai N line range of products will get your hearts racing and promising an exciting journey every time you take the wheel.

EV: Hyundai IONIQ 5 setting benchmarks that redefines electric mobility lifestyle in India with synergies of intelligent technology and innovative sustainability.


About Hyundai Motor India Limited

Hyundai Motor India Limited (HMIL), is a wholly owned subsidiary of Hyundai Motor Company (HMC). In line with HMC's global brand vision of 'Progress for Humanity' we adopt sustainable and green manufacturing operations, offering mobility solutions with industry leading technology.

HMIL operates with a network of 1,372 sales points and 1,557 service points across India, as on May 31, 2024. Our model line-up consists of car models across different customer segments, including Grand i10 NIOS, i20, i20 N Line, AURA, EXTER, VENUE, VENUE N Line, VERNA, CRETA, CRETA N Line, ALCAZAR, TUCSON and the all-electric SUV IONIQ 5. HMIL's manufacturing plant near Chennai, is optimised to manufacture our full range of vehicle models. HMIL also forms a critical part of HMC's global export hub with exports spanning across Africa, the Middle East, and other countries including Bangladesh, Nepal, Bhutan and Sri Lanka.

User :- Ashwani Kumar Singh

Email :-ashwani.s@firstpartners.in