G-SHOCK unveils a spectacular collaboration with TEAM G-SHOCK skater Kelvin Hoefler and US skateboard brand Powell Peralta

2026-07-10 10:59:33 Business

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G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, has once again pushed the boundaries of innovation with its latest collaboration. This time, G-SHOCK has teamed up with TEAM G-SHOCK's skater, Kelvin Hoefler, and the legendary US skateboard brand, Powell Peralta, to create a unique timepiece that perfectly encapsulates the essence of skateboarding culture.

The star of this exciting collaboration is the classic DW-5600 model, which has been transformed into a distinctive design that celebrates Kelvin Hoefler's impact on skateboarding. The watch features a signature Hoefler graphic on the band, a testament to his artistic influence within the skateboarding community, along with his signature on the case back, which solidifies his connection to this remarkable timepiece.

In this thrilling partnership, G-SHOCK goes beyond mere aesthetics to underscore its unwavering commitment to functionality. With a simple press of a button, users can activate the LED backlight, unveiling the iconic Powell Peralta logo on the display, paying homage to Powell Peralta's legendary status in skateboarding history and adding an element of surprise that resonates with watch and skateboarding enthusiasts.

This collaboration embodies G-SHOCK's unwavering commitment to crafting timepieces built for the harshest conditions while also capturing the spirit of their wearers. By merging this commitment with Kelvin Hoefler's skateboarding excellence and Powell Peralta's 45 years of industry leadership, G-SHOCK has created a timepiece that goes beyond mere timekeeping. It tells a compelling story?a story of passion and unwavering dedication to skateboarding culture across the globe.

Skateboarding has transcended its subcultural origins and gained mainstream popularity. With a sense of rebellion and street credibility, edgy aesthetics, and the use of iconic graphics and logos, it has had a profound impact on street culture and fashion worldwide. This partnership highlights the brand's commitment to supporting the global skateboarding community, bringing people together around a shared passion.

The G-SHOCK Kelvin Hoefler X Powell-Peralta collaboration model DW-5600KH-1DR is priced at INR 8995/-. The timepiece is up for grabs at exclusive Casio India & G-SHOCK stores across the country.

About Kelvin Hoefler: Hailing from Guaruja, Brazil, Kelvin is a skateboarder of international acclaim. His list of achievements includes multiple World Cup Skateboarding victories, X Games medals, and a commitment to giving back to the skateboarding community in Brazil.

About Powell Peralta: Located in California, Powell Peralta is the top USA-based manufacturer of professional skateboard components and has been at the forefront of skateboard innovation for over four decades. They are known for game-changing products like Dragon?, Soft Slide?, Skate Park?, Street Tech?and Bones? X-Formula?wheels, Flight? Decks, and Bones?, which have played a pivotal role in shaping the skateboarding industry.

About G-SHOCK:

G-SHOCK, the pioneering timepiece that revolutionized the very concept of toughness.