Roadcast highlights the need for tech-powered logistics with an engaging campaign 'Bhatak Gaye'

17th Aug 2023, New Delhi: Roadcast, India's leading innovator in automotive technology and a pioneer in the logistics industry launches a quirky new campaign 'Bhatak Gaye?'. A new-age company, Roadcast believes in being innovative and consistently pushing the boundaries to create campaigns that are refreshingly unique and engaging. With their new campaign 'Bhatak Gaye?', Roadcast breaks away from the conventional norms of B2B marketing with a touch of creativity.

Conceptualized by Offbeat Pictures, 'Bhatak Gaye' follows Lord Yamaraj as he fails to deliver a soul effectively due to ineffective logistics communication! In the campaign, Lord Yamraj is using technology just like every other business owner nowadays. However, like most businesses, he also still relies on messages and whats-app for communication, which is counterproductive! The campaign highlights the endless possibilities of tech-based solutions by Roadcast for optimized last-mile delivery solutions. Speaking to a broader audience, the striking visuals serve as a captivating metaphor for the transformative impact of their services on the delivery ecosystem. This is true for both young and established brands. Where business life is filled with "Bhatak gaye" moments, Roadcast gives the perfect last-mile delivery management solutions to various industries and prevents late deliveries.

Speaking on the new 'Bhatak Gaye' campaign, Rahul Mehra, Co-Founder at Roadcast shares, "At Roadcast we help brands streamline their logistics. This new campaign highlights the need for tech-based, innovative solutions for the ever-evolving logistics industry. The business world is filled with rollercoaster moments full of unexpected twists and turns. When you're chasing success, you are bound to hit some "Oops!" moments. This is where, Roadcast steps in, ensuring the best delivery management system for brands and the new campaign reflects the same with a touch of whimsy."

Roadcast provides features like instant notifications, route optimization and seamless video streaming to brands to tackle bottlenecks in logistics and keep going on no matter what! With Roadcast, every deviation gives you a chance to change course toward your ultimate destination.


About Roadcast:

Roadcast, an end-to-end supply chain management solutions provider, was found in 2015. Vishal Jain, Anshul Jain, and Rahul Mehra started this Delhi-based SaaS company as a technology provider for logistics enterprises. Roadcast closed a round of $250,000 in an angel round of funding from high-net worth individuals from the United Arab Emirates in March 2018 and raised Series A $2 Mn from Jubilant Foodworks in July 2022. Roadcast's technology can be applied to businesses offering food delivery, logistics & transportation, electric mobility, and courier & parcel delivery. Roadcast is one of the only technology enterprises that provides a highly comprehensive platform that combines the power of IoT for vehicle tracking and a seamlessly connected driver application for delivery uberization.

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