Mad Influence in association with Ministry of Jal Shakti and Development Leaders Alliance launches #MadForEarth campaign

New Delhi, 28th April 2023 - Mad Influence, a global influencer marketing agency in association with Development Leaders Alliance (DLA) has announced the launch of a campaign called #MadForEarth this Earth Day in collaboration with the Ministry of Jal Shakti. Hon'ble Shri Gajendra Singh Shekhawat, Union Cabinet Minister, Ministry of Jal Shakti officially launched this initiative. The initiative received 100+ million reach over Instagram.

The #MadForEarth campaign is aimed at raising awareness about environmental conservation and the need to protect our planet. The campaign has brought together various influencers, including Jannat Zubair, Ayaan Zubair, Srish Shukla, Tarun Raj Nihalani, Roohnoor Kaur, Vipul Juneja, Asheer, Adil Feroz Khan, Shivaditya Barjatya, Esshanya S Maheshwari, Prem Vats, Tapesh Kumar, and many more creators who have pledged their support to the cause.

The initiative's aim is to provide easy solutions to act upon in day-to-day life by collaborating with a strong team of influencers, impactful content, and government officials in order to make our Earth better, healthier, and greener for the future.

Shri Gajendra Singh Shekhawat, Hon'ble Minister for Jal Shakti said, "Climate change is not an environmental problem alone. It's a behavioral problem. This problem is called the tragedy of the commons. When people use public resources, they often act selfishly and deplete the resource for future generations. Our honorable Prime Minister says that we have to move from mindless consumption to mindful utilization. Our government and the Ministry are doing their bit toward securing our future. We have the biggest revival project in the world, known as Mission Namami Gange, and we are also leading the biggest water conservation program in the world. A single step taken towards being pro-planet is as important as creating a significant impact on the environment. I urge you to join this exciting movement launched by Mad Influence and DLA in collaboration with the Ministry of Jal Shakti and transform yourself and your friends. Let us stand together and use #MadForEarth to create a mass movement to adopt a green lifestyle for the environment. Into the beautiful world that we live in.''

Through this campaign, Mad Influence and DLA aim to inspire individuals to make small yet significant changes to their daily routines that can help reduce their carbon footprint. The campaign will also highlight the importance of sustainable living practices and encourage people to adopt eco-friendly habits.

Speaking about the campaign, Gautam Madhavan, CEO and Founder of Mad Influence said, "Climate change is real and a very important issue to have a detailed discussion about at a world level. We at Mad Influence in association with DLA and the Ministry of Jal Shakti take immense pride in contributing our bit to safeguard our beautiful Mother Earth. The influencers and team of Mad Influence will always try to make this world a better place and initiatives like these are always our first and foremost priority. I thank Mr. Gajendra Singh ji for all the support and guidance provided to us for this amazing initiative called #MadForEarth"

As a part of the #MadForEarth campaign, the influencers will use facts and quirks to connect the lyrics on their placards with ongoing environmental issues. They will then deliver easy-to-follow solutions to these issues as a call to action. The campaign will also include personal interactions with the public to spread awareness about the importance of earth preservation in our day-to-day lives. Additionally, the campaign will collaborate with credible sources such as NGOs, Philanthropists, Government Officials, and Global Organizations to push out the main post on Earth Day and create a buzz around the need for preservation. The campaign is expected to raise significant awareness about the importance of earth preservation and encourage people to actively participate in the cause.

"We are delighted to partner with Mad Influence and the Ministry of Jal Shakti for the #MadForEarth campaign. We have a responsibility to use our platform to raise awareness about important social and environmental issues. With this campaign, we hope to inspire people to take action towards creating a better, more sustainable future for ourselves and generations to come." said Sankalp Shukla, Founder of DLA.

Mad Influence is a pioneer in the Influencer Marketing industry and has also hosted an event, 'Creators United', India's biggest creator festival and awards event, in Goa in January 2023. The two-day event brought together content creators, influencers, brands, publishers, and social media platforms, reaching over 800 Million+ audiences.

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