Bonn Group Appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

The leading FMCG major, Bonn Group of Industries ropes in Dawinder Pal as Business head for House of Veda and Group Marketing Head. In his current role as head of marketing at Bonn, Pall will be responsible for handling the business marketing strategies to evolve and scale up their brand through engaging content. As Business Head, he will be responsible for the overall business growth, expanding product sales and will oversee the operations for House of Veda.

An MBA from Birla Institute of Management Technology, Dawinder comes with an experience of over 17 years in diverse business categories. Prior to Bonn, Pal was heading marketing for Bikano. He has also served as a Category Head in companies like Dharampal Satyapal Group, Catch Salts & Spices, Shriram Group, Mawana Sugars Ltd and OZONE Group. He also played a major role in changing the mindset of the customer by revamping NOMARKS brand from a Problem Solution to Daily Regime brand. He even managed many celebrity endorsements with Karisma Kapoor, Vidya Balan, Tisca Chopra, Riya Sen, Dr. Kiran Bedi, Mary Kom among others with much ease.

Expressing his gratitude on the appointments, Dawinder Pal says, "This is my second stint with the brand and I cannot be more thrilled about getting this opportunity twice with a brand like Bonn that has carved a niche for itself in the FMCG industry. I look forward to developing marketing campaigns that are not just unique but effective at the same time and will help the brand achieving its targets and also to contributing to the growth of the company and play a significant role in the brand's vision. "

With Pal's leadership skills along with the support from his energetic team, a clear road-map for growth and ongoing dedication to employees, clients, partners, and associates has been laid.


About Bonn Group

BONN is a quality-driven FMCG Company that was founded more than three decades ago in 1985 by the visionary Mr. Manjit Singh. The brand 'BONN' has become synonymous with Bread & Bakery in many cities in North India where the company enjoys a dominant market share. The head office is based in Ludhiana. The Group produces a range of food products including Bread, Biscuits, Cakes, Rusk, and Cookies that are sold in India and exported to about 55 countries in over three continents.

The company, the winner of the National Award for Quality Products from the government of India, has certifications like HACCP by 'DNV' (a certificate body of Netherlands) and ISO 9001:2000 certifications by 'DNV'. It is also approved by the Bureau of Indian Standards and has also got BRC Certification.

User :- Namrata Baid

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