Camikara, India's First Pure 100% Cane Juice Sipping Rum, launched recently in Manesar

December, 2022, New Delhi: Camikara, a befitting name for the one of a kind, indigenously produced rum from the house of Piccadilly Distilleries, celebrated its launch with an exclusive preview of the rum, to a select few connoisseurs at the Hyatt Regency, Gurugram, on Friday night. The liquid gold rum is a revolution in the rum category in India, and the launch was just the beginning of the history of rum being rewritten.

The launch was planned in such a way that the story of the 100% naturally matured rum was experienced from the moment guests set foot in the premises, rather, in an elaborate recreation of the fields of sugarcane, reminiscent of Camikara's origin in the Northern plains of India. The story of the luxury rum was played out over a screen, and the tale of the origins of India's curated, small batch rum, steeped in the culture and customs of the region was narrated. Camikara, a name of Sanskrit derivation, meaning liquid gold, keeping true to its' appearance and treasure-like qualities that were all that remained of the 6% of the original barreled amount after the angels took their share.

The unveiling of the highly coveted bottle was carried out by the chairman of Piccadily distillery, Mr. Venod Sharma. It was accompanied by a short note on what the future of rum in India now looks like, as well as information on Camikara's aromas and flavours. The launch event saw much appreciation by the city's elite, including prominent personalities like Christoph Meyenburg, the Austrian Ambassador for Libya, and Carlos Gross, the first secretary of the embassy of the Dominican Republic in India. Celebrity chef Tarun Sibal was also spotted at the event, as well as social influencers Nalin Gupta and Ramit Narang. Guests commented upon the rum, agreeing with the sentiment that the rum was an indulgent experience that unfolded with each sip, a testament to our land's history.

The brand spokesperson said of this liquid treasure, that "Camikara was born for two reasons: to rediscover the past; and to pave the way for the future. With Camikara, we have ascertained a shift from the previous colonial mindset, where the 'superiority' of whisky was drilled into our mindsets. This rum is an absolute gamechanger, and although late in the day, Camikara is a marking toward a new beginning, ensuring this age-old spirit is seen in a different light. It is a moment of pride for us and a high point for the rum industry in the country, as Camikara is now a contender as one of the greatest rum's ever made, globally." The complex, yet balanced notes of the honey hued rum are a perfect tribute to the twelve long years that pure cane juice was matured for.

Only 1200 bottles are available in India, with the United States already having reserved their share of bottles, followed by Germany, the United Kingdom and then the rest of the world.

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About Camikara:

Camikara is a one-of-a-kind beverage from the house of Piccadilly Distilleries, an exclusive limited edition rum, aged to twelve (12) years, the first of its kind pure cane juice based rum. It is a sipping rum, best enjoyed neat, to discover the depth of its flavor and character. Aged in ex-bourbon, American oak barrels, 1200 bottles of Camikara have been allocated for the Indian market (at an approximate MSP Rs. 6200). The rum is distilled in copper pot stills and bottled at a 50% ABV. The rum will only be available in Haryana and Goa in india.

Company :-The Communication Council

User :- Aneesha Badhwar

Email :-aneesha@tccggd.com