Perfume Lounge comes with a range of fragrances based on the latest international fragrance trends

2026-07-14 03:49:40 Business

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New Delhi, 10 November, 2022: With the fragrance market in India seeing the launch of several D2C brands, Perfume Lounge comes with a range of fragrances based on the latest international fragrance trends. Perfume Lounge is a value-based brand that aims to make top quality fragrances accessible and available to a vast section of the Indian market. The brand is developing multiple product lines in collaboration with leading international fragrance houses.

" The personal care and grooming market are seeing massive growth as young consumers adopt newer options that suit their lifestyle. Fragrance has always been an integral part of defining oneself, which has driven us to create unique products for varied audiences. We will continue to diversify our range of perfumes in all categories to meet the rising demands from various demographics.," said Shivam Sood, CEO Perfume Lounge talking about the diverse product range.

"India has had a rich culture of fragrances with home grown and international brands striving to meet the needs of diverse consumers. Each product line by Perfume Lounge is developed for consumers based on their unique preferences, bringing international fragrances at great value. The segment today is very favorable for D2C players and we are confident of our journey to become leaders in perfumes and related products in the next five years." added Shivam Sood.

Marking their price point between Rs.800 - Rs.1500, Perfume Lounge is developing brands specifically targeted at different personalities and preferences that connect with each target group. Capturing the essence of each brand through their product-design and packaging, the brand looks to provide top quality products at excellent value to their consumers.

With a range of Five brands under their flagship, Perfume Lounge has categorized the brands best suited to individual personality and preference types.

Taboo- For the Woman who adds a touch of mystery.

NOWW- For man with an active lifestyle that are always on the go.

Gin & Tonic- For the free-spirited and playful Woman.

Syndicate- For the Corporate man.

Designer Club- For the metrosexual Indian male who is fashion conscious and takes care of himself.

The products are currently available on online marketplaces and their own website, with future plans to have offline channels to push market growth.

About Perfume Lounge:

Perfume Lounge is value-based fragrance brand that is the brainchild of three individuals with over 20 years of in-depth knowledge of the industry. Armed with an impressive execution capability with in-house production, design and sourcing through Helios Packaging Pvt. Limited. The brand develops fragrances based on latest international trends ? in collaboration with leading global fragrance houses for quick new launches in the Indian market. The company raised a round of $250,000 (approx 2cr INR) as seed funding and will soon be raising further rounds of investments. Perfume Lounge is focused on developing multiple product lines in the fragrance space catering to different micro segments and demographics. The D2C brand sells its products through their website and is expanding its presence on popular e-commerce platforms.

Shivam Sood: CEO for Perfume Lounge has been involved with startups since 2011, he is highly skilled in Digital Marketing, User experience design & Web based technologies.

Pravesh Bareja: Owner of Helios Packaging Pvt. Ltd, India's leading private label manufacturer for perfumes and deodorants, and an active angel investor. He has also invested in brands like The Man Company, which is a leading player in men's grooming.

Deepak Agrawal: Involved with the fragrance sector in India since 1997, developed a small family run business into the largest perfume pump manufacturer in India. He has been an active investor and entrepreneur in various consumer facing businesses.