Pokémon Air Adventures launches in Singapore with strategic partnerships and interactive activations

2026-07-15 01:53:27 Business

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30Th August 2022, Singapore ? Japanese-based The Pok?mon Company (TPC) announces the launch of its Pok?mon Air Adventures in Singapore, commemorating the project with a
partnership with Scoot Pte Ltd (Scoot) for an exclusive Pikachu Jet TR in Singapore. This milestone collaboration marks the first ASEAN airline outside of Japan to launch a unique Pok?mon-themed inflight experience. As international travel restrictions ease, the partnership aims to revitalise the travel and aviation industry and connect travellers through a unique aviation experience.

The Pikachu Jet TR commences the first phase of TPC?s Pok?mon Air Adventures with the aim of encouraging international tourists to travel to Singapore. The two parties unveiled the livery for the Pikachu Jet TR at a press conference held in Singapore Changi Airport earlier today. As part of its exterior design, the aeroplane features Pok?mon-related imagery specifically custom-made for Singapore. The Pikachu Jet TR, a Boeing 787-9 Dreamliner with a capacity of 375 seats, is scheduled for its inaugural flight on 9 September to Tokyo, Japan.

Passengers can expect to book a trip between Singapore, Tokyo and Seoul, with flights departing bi-monthly from Changi Airport, Terminal 1. The fare prices for one-way tickets start from S$333 for a trip to Tokyo and S$231 for a trip to Seoul (inclusive of taxes). The routes of the Pikachu Jet TR will be
reviewed periodically and customers can check out the latest details on Scoot?s website.

Offering an enjoyable and inclusive travel experience, passengers can also look forward to inflight amenities bearing Pok?mon designs, including original merchandise such as tote bags, lanyards, bucket hats and a collector?s edition of the aircraft model donned with the special livery. These are available for purchase during flight bookings through Scoot?s website and mobile app from 9 September, and on board
the inaugural flight. Additionally, a selection of specially curated Japanese inflight meals have been prepared to support this Pikachu Jet TR launch for the coming two quarters and are also available for pre-order.

Leslie Thng, CEO, Scoot, said, ?We are excited and humbled to be the first ASEAN airline to partner with The Pok?mon Company to connect customers across our network on the Pikachu Jet TR Together with one of the key franchises in the world, Scoot will offer customers a one-of-a-kind experience on the Pikachu Jet TR through a series of complementary inflight amenities, merchandise, meals and activities.

This will add fillip to the travel industry that is still recovering from the effects of the Covid pandemic, and we hope that this will help reignite the passion for travel and adventure.

industries in various regions and that the Pikachu Jet TR will be a symbol of this connectivity among communities and bring joy to everyone involved.?

Chang Chee Pey, Assistant Chief Executive, Marketing Group, Singapore Tourism Board, said, ?As borders reopen, we look forward to welcoming visitors back to Singapore. This partnership between The Pok?mon Company and Scoot is timely and offers yet another reason to visit Singapore and enjoy our new and compelling offerings. We encourage the tourism industry to continue forging such innovative
partnerships and reimagined travel experiences.?

Felix Loh, CEO, Gardens by the Bay, added, "We are pleased to partner The Pok?mon Company of Japan to bring the ever-popular Pok?mon to Gardens by the Bay. The Pok?mon GO event at the Meadow in November will add to the lively line-up of year-end events at Gardens by the Bay, and is yet another
opportunity for the community to gather at this iconic location to have fun and bond with one another. As the pandemic situation stabilises, we hope to bring back more fun and exciting activities for visitors to look forward to."

About The Pok?mon Company

The Pok?mon Company was established to manage the Pok?mon brand. The company is responsible for brand management, production, marketing and licensing of the Pok?mon franchise, consisting of video game software, trading card game, anime television series, films, manga, home entertainment products, merchandise and other ventures such as The Pok?mon Centre.

About Scoot Pte Ltd

Scoot is the low-cost arm of the Singapore Airlines (SIA) Group. Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand for a new chapter of growth. To date, Scoot has carried over 65 million guests, and has a fleet of 59 aircraft, comprising its widebody Boeing 787 Dreamliners and single-aisle Airbus A320 family aircraft. Scoot?s network presently encompasses 72 destinations across 16 countries and territories in Asia-Pacific and Europe. Travellers on Scoot can earn and redeem KrisFlyer miles. Scoot was the world?s first low-cost carrier to attain the
highest ratings for both the APEX Health Safety powered by SimpliFlying and Skytrax Covid-19 Airline Safety Rating audits. In 2021, Scoot was recognised as the ?World?s Best Long Haul Low-Cost Airline? and ranked third in the ?World?s Best Low-Cost Airlines? in the World Airlines Awards by Skytrax. Scoot
provides a safe, reliable, and affordable travel experience with a unique attitude ? Scootitude, and is passionate about enabling people to embrace the full potential of travelling and seeking new experiences.