Leading lifestyle D2C brand Sleepyhead announces Superstar Ranveer Singh as their first-ever Brand Ambassador

Bengaluru, 18th July 2022: India?s fastest-growing D2C furniture start-up brand Sleepyhead, announces Bollywood superstar Ranveer Singh as their first-ever brand ambassador. The brand plans to launch a 360-degree digital national campaign with the Bollywood icon to headline their pan-India expansion as a complete home lifestyle brand.

Sleepyhead is a D2C furniture and home d?cor brand focused on bringing design-first, high quality products at accessible prices for new age home shoppers. This collaboration will be pivotal for the brand to achieve their milestone of becoming a 1000 Cr brand by 2025 and be the go-to home lifestyle brand for young India.

Speaking on the brand's growth journey, Mathew Joseph, CEO & Co-Founder, said, "Sleepyhead's mission is to make everyday living fun and fabulous through thoughtfully designed products. Ranveer Singh is India's youngest superstar and quintessential style icon making him the perfect choice to represent our brand. He personifies the brand's quirk, commitment towards quality and eye for unique designs. Combining the magic of Ranveer with our extensive portfolio expansion, we are supercharging our growth trajectory and aiming to capture the lion's share of the furniture and home d?cor market online."

On the association, Arha Padman, Head of Brand Marketing, Sleepyhead, said, " It is the perfect time to welcome Ranveer Singh as our Brand Ambassador, as Sleepyhead is witnessing an incredible transformation. From dominating the mattress market with the revolutionary Bed-In-A-Box concept, we now rapidly growing in the furniture and home d?cor space. In our upcoming campaign with Ranveer we will be launching a new trademarked technology in our dominant category ? mattress, along with a new range of enviably stylish sofas and recliners.

Talking about the association, Bollywood icon Ranveer Singh said," For me home is the ultimate happy place. A well curated home balances your creative energy as well as your comfort needs. I loved how Sleepyhead furniture brought alive thoughtful designs, great looks and high quality to make everyday living easy and exciting. I am stoked to be part of this journey and help them bring alive their vision of making Indian homes fun and fabulous?.

So far, Sleepyhead has received cumulative funding of 200 Cr INR, with initial funding from Lighthouse Funds in 2018 and a growth round in 2021 from Norwest Venture Partners. The brand reported a revenue of 150 Cr INR at the end of the fiscal year 21-22.


About Sleepyhead: Sleepyhead is a D2C lifestyle and home d?cor brand made for the digital native Indian millennial & Gen Z, headquartered in Bengaluru. Started in 2017 Sleepyhead launched the unique Bed-In-A-Box concept in India and broke category norms. After expanding into furniture, Sleepyhead is today India's fastest-growing furniture start-up brand. Its thoughtfully created lifestyle furniture range makes everyday living fun and fabulous. The brand caters to the underserved needs of the new-age Indian customer by making great designs accessible without compromising on quality and service.

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User :- Priyadarshini Sinha

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