Shangri-La launches special summer experiences to support charity partner Make-A-Wish International

2024-11-24 12:29:08 Lifestyle

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28th June 2022: Celebrating the importance of family and following Shangri-La?s recent announcement of their debut partnership with Make-A-Wish International on World Family Day, select hotels across the Middle East, Europe, India, the Indian Ocean, and Canada are launching dedicated summer experiences to support the foundation. Specially created restaurant experiences and ?Make-A-Wish Come True? stays will run from late June until mid-October. With each booking, Shangri-La will donate a percentage of the proceeds to help Make-A-Wish International grant wishes around the world for every eligible child with critical illnesses.

Shangri-La?s ?Make-A-Wish Come True? stay offers a minimum one night stay for two guests, including breakfast and a special local treat inspired by each hotel?s destination. Taking inspiration from the charity?s iconic star symbol, guests who book the ?Make-A-Wish Come True? stay in London will enjoy locally-inspired amenities such as delectable star cakes, made using chocolate from London?s Borough Market at Shangri-La The Shard, London. Additionally, an authentic Baklava Butler dedicated experience will be offered at Shangri-La Bosphorus, Istanbul; Shangri-La Toronto will offer guests honey infused treats made using the hotel?s very own beehive on the third floor terrace; and a sweet and savoury ?Local Love? delicacy from Shangri-La Bengaluru in India using the finest of local ingredients, amongst other locally inspired signature amenities.

Hotels are also offering specially created restaurant experiences with most donating a minimum of five percent of proceeds from each booking to the charity. From a five-course tasting menu at TING at Shangri-La The Shard, London to specially created afternoon teas across properties in Bangalore, Istanbul, New Delhi and more. With special stays and gastronomic delights, Shangri-La guests can immerse themselves in local luxury whilst supporting the incredible efforts of Make-A-Wish International, ensuring their travels help to make life changing differences to children with critical illness.

The collaboration with Make-A-Wish International involves three campaigns running across the next 12 months. Following the summer experiences, hotels will unveil their festive campaign to include the creation of a bespoke, hand-made tiger toys paying homage to Shangri-La?s Asian heritage and the Year of the Tiger to launch on World Children?s Day 20th November 2022. 100 percent of proceeds from the toy will be given to Make-A-Wish International. Looking ahead, Shangri-La will celebrate Chinese New Year from 22 January 2023 with the third campaign instalment and the creation of mystical Wishing Trees across select hotels to bring a sense of wonderment to start the New Year.

As well as various offers from now until spring 2023, Shangri-La is working closely with the charity to help grant wishes to children with critical illness, creating memories for families to cherish forever. The group?s first wish since the partnership launched took place recently at Shangri-La The Shard, London with a young girl staying in the hotel?s top Shangri-La suite. A wish has the ability to transform the lives of wish children and their families during some of the most difficult times, giving a sense of hope and escapism when needed most. Through partnering with Make-A-Wish International, Shangri-La invites guests to make a difference with their travels by supporting this essential cause to help children experience the power of imagination and the strength it brings.

?Family has always been at the heart of Shangri-La and we are delighted to be partnering with

Make-A-Wish International to help raise awareness and funds for the amazing work they do for children and families around the world. We hope by working together we can help make every child?s Shangri-La come true.? Says Elena Mendez, Shangri-La?s VP Marketing (F&B) and Corporate Communications, MEIA.

?Staying at Shangri-La hotels is a dream come true for many of our Wish Children? says Luciano Manzo, Make-A-Wish International President & CEO. ?A wish brings hope and joy to the children and their families and has life-changing power. We look forward to granting many more of these wishes for the children thanks to Shangri-La?s support in the MEIA region?.

About Make-A-Wish:

Make-A-Wish creates life-changing wishes for children with critical illnesses. Founded in 1980, Make-A-Wish is the world?s leading children?s wish-granting organization, having granted more than 520,000 wishes in nearly 50 countries worldwide. Together with generous donors, supporters, staff and more than 32,000 volunteers around the globe, Make-A-Wish delivers hope and joy to children and their families when they need it most. Make-A-Wish aims to bring the power of wishing to every eligible child with a critical illness because wish experiences can help improve emotional and physical health. For more information about Make-A-Wish International, visit worldwish.org.

About Shangri-La:

Shangri-La, an iconic flagship brand of the Shangri-La Group, puts heartfelt service at the core of its distinctive Asian hospitality experience. Through imaginative and nature-inspired design, delightful culinary and cultural experiences, and its authentic and thoughtful service, the brand enables guests to realise their own moments of Shangri-La.

Today, the brand experience is brought to life in over 80 deluxe hotels and resorts at destinations around the world, including Australia, Canada, Mainland China, Hong Kong SAR and Taiwan, Fiji, France, India, Indonesia, Japan, Malaysia, Mauritius, Mongolia, Myanmar, Philippines, Singapore, Sri Lanka, Sultanate of Oman, Thailand, Turkey, the United Arab Emirates and the United Kingdom.